Channel relationships - AWS Partner Central

Channel relationships

Channel relationships in AWS Partner Central provide a centralized way to manage connections between your program management accounts and your customer, distribution seller, or internal AWS Organizations.

Channel Management supports three types of relationships:

  • End Customer: Direct resale relationships with organizations purchasing AWS services

  • Distribution Seller: Downstream resale partners operating under your distribution agreement (for Distributors only)

  • Internal: Partner's own AWS consumption related to testing and development of their channel business