Opt-in, privacy policy, and terms of service
Your call-to-action (CTA) or web opt-in URL must demonstrate how users consent to receive RCS messages from your agent. Your privacy policy and terms of service URLs are also checked during the review process.
Required elements on your CTA page
Your opt-in page or call-to-action screenshot must include ALL of the following:
Your registered/DBA brand name — The brand name on the CTA must match the brand name in your registration.
HELP instructions — Tell users how to get help (for example, "Reply HELP for assistance").
STOP instructions — Tell users how to opt out (for example, "Reply STOP to unsubscribe").
Message frequency disclosure — State how often users will receive messages (for example, "Up to 4 messages per month").
Message and data rates disclosure — Include "Message and data rates may apply" or equivalent.
Link to Terms and Conditions — A working link to your terms of service.
Link to Privacy Policy — A working link to your privacy policy.
Opt-in confirmation message
When a user opts in, the confirmation message (first message sent to the user) must contain your registered/DBA brand name. Generic confirmation messages without the brand name are denied.
Compliant: "Welcome to ExampleBrand alerts! You'll receive order updates and promotions. Reply HELP for help, STOP to cancel."
Non-compliant: "You are now subscribed. Reply STOP to unsubscribe." — Missing brand name.
CTA URL requirements
The URL must be publicly accessible (no login required to view).
The URL must be on your brand's website (not a third-party form builder with no brand association).
The page must be live and functional at the time of review.
Privacy policy and terms of service requirements
Both URLs must be publicly accessible (no authentication, no paywall).
The privacy policy must cover how user data is collected, used, and shared in the context of messaging.
The terms of service must include messaging-specific terms (opt-out rights, message frequency, data rates).
URLs must be functional at the time of review. Inaccessible URLs result in immediate denial.
