Partner Connections - AWS Partner Central

Partner Connections

From Partner Connections, you can manage your existing partner connections and active incoming/outgoing connection requests.

Sending connection requests

When you find the right partner you want to connect with through Partner Discovery:

To send a connection request:
  1. Select the partner from your search results.

  2. Click the Send connection request button.

  3. Complete the connection request form by specifying:

    • Your full name

    • Your contact email

    • A personalized message to the recipient explaining why you're requesting the connection

Viewing and managing connections

From Partner Connections, you can:

  • View all existing connections - See your active partner relationships

  • Monitor incoming connection requests - Review requests you've received from other partners within Connection Requests tab. Recipient Partner's Alliance Lead will also get an email when you get a connection request.

  • Monitor outgoing connection requests - Track the status of requests you've sent

  • Take action on requests - Accept, reject, or respond to connection requests from Connection Requests tab. Sender Partner's Alliance Lead will get an email when your connection request is accepted or rejected by a recipient.

Managing connections

Responding to connection requests

To manage incoming connection requests:

  • Click on Partner Connections tab to view all the active connections

  • Select Connection Request tab to view requests with pending response status

  • If you want to accept a request - Select that request, which will establish a connection and enable collaboration opportunities, and accept the connection

  • If you want to reject the request - Just decline it

Connection request statuses

Your connection requests can have the following statuses:

  • Pending response - Waiting for the recipient to accept or reject

  • Cancelled - Request was withdrawn before response

  • Rejected - Request was declined by the recipient

Ending connections

If you decide to end a connection with your partner, you can do so at any time. Once you end the connection, you won't be able to share any new collaborative opportunities with them. However, don't worry about existing engagements - any opportunities that were shared while your connection was active will continue without any changes.

To end an connection:
  1. Select the connection from Partner Connections tab.

  2. Click on End Connection button.

Connection statuses

Your partner relationships will show one of these statuses:

  • Connected - Active connection established, collaboration is possible

  • Not connected - The connection was previously ended or never existed, collaboration is not possible

Collaboration requirements

Important

An existing connection is required to collaborate on multi-partner opportunities. Partners must maintain active connections to:

  • Share opportunities

  • Collaborate on joint proposals

  • Participate in multi-partner engagements

Editing connection preferences

  • Partners can manage their connection preferences. If a partner does not want their profile details to be discoverable on the Partner discovery page, they can change their partner profile visibility to 'Private'. For more information on creating and updating your partner profile, see Managing your profiles.

  • If partners choose to be discoverable on the discovery page, but do not want to enable receiving connection requests, they can update their Connection request preferences. Partners can also choose to exclude up to 50 specific partners from sending collaboration requests.

Best practices

For connection requests

  • Personalize your connection messages

  • Clearly explain the potential collaboration benefits

  • Include specific use cases or opportunities

  • Provide your contact information for follow-up

For managing connections

  • Regularly review and maintain your partner network

  • Respond promptly to incoming connection requests

  • Keep your own partner profile updated and comprehensive

  • End connections that are no longer relevant or active