Getting started

AWS Partner Central enables AWS Partners to drive successful customer engagements on AWS using the AWS Partner Customer Engagements Program, whether the engagement originates from AWS Partners via submission through Opportunities, Leads, or generated by AWS.

AWS Partner Central uses AI-powered agents to take action on your opportunities, including creating opportunities through conversation, recommending solutions and next steps, generating tailored sales plays, progressing opportunities through stages, and creating fund requests. The agents also surface pipeline intelligence and customer profiles to inform those actions.

This section describes what you must do before using the Opportunities and Leads features, accessible from the Sell menu in AWS Partner Central. For requirements for AWS Partners to be able to receive leads and opportunities, refer to AWS Partner Customer Engagements.

During registration for AWS Partner Central, the individual completing the registration processes acknowledged and agreed to the APN Customer Engagement Program terms and conditions.