Update pricing visibility
Note
The pricing visibility feature is in preview release for AWS Marketplace and is subject to change.
With the pricing visibility feature, you can list products without displaying public pricing. This feature is also known as leads-only listing. Your product remains visible in the catalog, but buyers can't purchase it through a public offer. Instead, interested buyers contact you through the Request for private offer button replacing the common Subscribe button. You receive an AWS originated opportunity in AWS Customer Engagement (ACE) tool on AWS Partner Central to initiate the deal negotiation process that can become a private offer. Buyers who get a private offer from you can accept and subscribe through the standard workflow.
Use this feature when you need to customize pricing for individual buyers. This feature is also useful for complex pricing that doesn't fit a standard public offer.
Prerequisites
Before you update pricing visibility, make sure that the following requirements are met:
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Request for private offer must be enabled on your listing. To enable it, you must be AWS Customer Engagement (ACE) eligible. You must also link your AWS Partner Central and AWS Marketplace accounts. For more information, see Adding private offer and demo request buttons and the APN Customer Engagements program
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Your product must be a contract-based SaaS, AMI, or container listing.
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Your public offer must not have any active subscriptions. If buyers have active subscriptions, you can't hide pricing. This includes test subscriptions.
Set up a new product
Use the following steps to set up a new product with hidden pricing.
To set up a new product with hidden pricing
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Complete the product creation process for your product type. For more information, see Getting started with SaaS products on AWS Marketplace, Understanding AMI-based products in AWS Marketplace, or Getting started with container products.
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During listing creation, create a public offer. If a public offer is created, it's hidden from buyers after you update pricing visibility.
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Publish the product listing in Limited status.
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Enable Request for private offer on your listing. For instructions, see Adding private offer and demo request buttons.
After you enable Request for private offer, proceed to hide pricing on your listing.
Hide pricing on your listing
Use these steps to hide pricing on a new or existing product listing.
To hide pricing on your listing
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Open your product overview page.
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Choose Request changes.
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Choose Update public offer, then choose Update pricing visibility.
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For Product pricing visibility options, choose Don't display product pricing for buyers.
To re-enable public pricing later, return to this step and choose Display product pricing for buyers.
Required before you continue
Request for private offer must be active on your listing before you proceed. If you hide pricing without an active request button, your listing might be removed.
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Choose Update pricing visibility to save your changes.
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After the request succeeds, choose View on AWS Marketplace from the product overview page. Verify the updates on your product listing. Test your lead generation workflow to confirm it creates opportunities correctly.
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When you are ready, choose Update product visibility to make your listing available to buyers.
Note
Buyers can't see the public offer price when pricing is hidden. If the update request to switch product into Public visibility needs a minimum price, increase the test price slightly. Buyers can't see this price as the pricing and public offer are hidden.
