每則訊息收費 - AWS 最終使用者傳訊社交

本文為英文版的機器翻譯版本,如內容有任何歧義或不一致之處,概以英文版為準。

每則訊息收費

注意

從 2025 年 7 月 1 日開始, AWS 最終使用者傳訊社交會針對 WhatsApp 訊息收取每則訊息的費用,而不是針對每則對話收取的費用,並與 Meta 的變更保持一致。這表示除了 之外 AWS ,您還需要支付 的ConversationFee中繼費用,MetaTemplateMessageFee而非 MessageFee。這些變更會包含在每月帳單中,從您在 2025 年 8 月收到的 2025 年 7 月帳單開始。若要根據 了解先前的帳單ConversationFee,請參閱 每次對話收費

AWS 最終使用者傳訊社交管道會產生使用類型,其中包含下列格式的五個欄位:Region codeMessagingTypeISOFeeDescriptionFeeType。每個 WhatsApp 訊息有兩個可能的計費項目: MetaTemplateMessageFee和 AWS MessageFee

當您傳送範本訊息時,您需要支付一個 WhatsApp MetaTemplateMessageFee和 AWS 每個 一個 的費用MessageFee

下表顯示用量類型各欄位的可能值與說明。如需 AWS 最終使用者傳訊社交定價的詳細資訊,請參閱 AWS 最終使用者傳訊定價中的 WhatsApp

欄位 選項 描述
區域碼
  • USE1 – 美國東部 (維吉尼亞北部) 區域

  • USE2 – 美國東部 (俄亥俄)

  • USW2 – 美國西部 (奧勒岡)

  • APS3 – 亞太區域 (孟買)

  • APS5 – 亞太區域 (海德拉巴) 區域

  • APS1 – 亞太區域 (新加坡)

  • APS2 – 亞太區域 (雪梨)

  • EU – 歐洲 (愛爾蘭)

  • EUW2 – 歐洲 (倫敦)

  • APN1 – 亞太區域 (東京)

  • APN2 – 亞太區域 (首爾)

  • EUC1 – 歐洲 (法蘭克福)

  • EUS2 – 歐洲 (西班牙) 區域

  • SAE1 – 南美洲 (聖保羅) 區域

  • AFS1 – 非洲 (開普敦) 區域

  • CAN1 – 加拿大 (中部)

指出 WhatsApp 訊息傳送或接收來源的 AWS 區域 字首。
MessagingType WhatsApp 此欄位識別要傳送的訊息類型。
ISO 查看支援的國家/地區 訊息目的地國家/地區的兩位數 ISO 國家/地區代碼。
FeeDescription

MetaTemplateMessageFee, MessageFee

此欄位指定 WhatsApp MetaTemplateMessageFee 或 AWS 每個 的 MessageFee

FeeType

Authentication, Authentication-International, Marketing, Service, Utility, Standard

此欄位會顯示使用的訊息類型,或指定每則訊息費用的標準

業務啟動MetaTemplateMessageFee類別
  • Marketing – 用於實現各種目標,從產生意識到推動銷售和重新定位客戶。範例包括新產品、服務或功能公告、目標促銷/優惠,以及購物車捨棄提醒。

  • Utility – 用來追蹤使用者動作或請求。範例包括選擇加入確認、訂單/交付管理 (例如交付更新)、帳戶更新或提醒 (例如付款提醒),或意見回饋問卷。

  • Authentication – 用來驗證具有一次性密碼的使用者,可能在登入程序的多個步驟 (例如帳戶驗證、帳戶復原和完整性挑戰)。

  • Authentication-International – 使用方式與 相同,Authentication但您的企業符合其他國家/地區的國際身分驗證費率,且訊息是在國家/地區的開始時間或之後傳送。

  • Service – 用來解決客戶查詢。

使用者起始的MetaTemplateMessageFee類別
  • Service – 用來解決客戶查詢。

MessageFee 類別
  • Standard – 每則訊息傳送或接收的費用。

當您傳送範本訊息時,您需要支付一個 MetaTemplateMessageFee和一個 的費用MessageFee。當您傳送自由格式的文字訊息或接收傳入訊息時,您需要支付 的費用MessageFee

例如,如果您傳送行銷範本訊息給客戶,則會向您收取 MetaTemplateMessageFee和 的費用MessageFee

驗證國際FeeType何時適用

如需具有 Authentication-International FeeType 的國家/地區清單,請參閱 AWS 最終使用者傳訊定價中的 WhatsApp

如果您傳送訊息Authentication給其國家/地區呼叫代碼具有 Authentication-International FeeType 的 WhatsApp 使用者,如果符合下列條件,則會向您收取該國家/地區的Authentication-International費率:

  1. 您的企業會在移動的 30 天內,透過 WhatsApp 使用者在所有 WhatsApp 商業帳戶中開啟超過 750K則訊息,其國家/地區呼叫代碼適用於具有 Authentication-International 費率的國家/地區。如需詳細資訊,請參閱 WhatsApp Business Platform 開發人員指南中的資格

    重要

    如果 Meta 判斷您的企業符合資格Authentication-International,他們會嘗試向您傳送適用國家/地區的電子郵件通知,並移動 30 天的期間開始時間。

  2. 您的業務位於其他國家。如需管理業務位置的詳細資訊,請參閱 WhatsApp Business Platform 開發人員指南中的主要業務位置

  3. 訊息會在您該國家/地區 30 天期間的開始時間或之後傳送。

範例 1:傳送行銷範本訊息

例如,如果您傳送行銷範本訊息給客戶,您需要支付一個 WhatsApp MetaTemplateMessageFee和 AWS 每個 一個 的費用MessageFee

Marketing Template Message 1: APS1-WhatsApp-CA-MetaTemplateMessageFee-Marketing_Regular Marketing Template Message 1: APS1-WhatsApp-CA-MessageFee-Standard

範例 2:開啟服務對話

當企業在收到使用者起始訊息的 24 小時內回應使用者的傳入訊息時,就會建立服務對話。在此案例中,每個傳入和傳出訊息都會向您收取一筆MetaTemplateMessageFee-Service_Regular費用和 MessageFee AWS 。例如,如果使用者啟動了一則訊息,業務已回應,而使用者已回應,則這三則訊息的費用如下:

User Initiated Message 1: APS1-WhatsApp-CA-MessageFee-StandardService Business Initiated Message 2: APS1-WhatsApp-CA-MetaTemplateMessageFee-Service_Regular Business Initiated Message 2: APS1-WhatsApp-CA-MessageFee-StandardService User Initiated Message 3: APS1-WhatsApp-CA-MessageFee-StandardService

AWS 最終使用者傳訊社交帳單 ISO 代碼和 MetaTemplateMessageFee 映射

支援的國家/地區
兩位數 ISO 國家/地區代碼 國名 WhatsApp 對話計費區域
AF Afghanistan Rest of Asia Pacific
AX Aland Islands Other
AL Albania Rest of Central & Eastern Europe
DZ Algeria Rest of Africa
AS American Samoa Other
AD Andorra Other
AO Angola Rest of Africa
AI Anguilla Other
AQ Antarctica Other
AG Antigua and Barbuda Other
AR Argentina Argentina
AM Armenia Rest of Central & Eastern Europe
AW Aruba Other
AC Ascension Island Other
AU Australia Rest of Asia Pacific
AT Austria Rest of Western Europe
AZ Azerbaijan Rest of Central & Eastern Europe
BS Bahamas Other
BH Bahrain Rest of Middle East
BD Bangladesh Rest of Asia Pacific
BB Barbados Other
BY Belarus Rest of Central & Eastern Europe
BE Belgium Rest of Western Europe
BZ Belize Other
BJ Benin Rest of Africa
BM Bermuda Other
BT Bhutan Other
BO Bolivia Rest of Latin America
BQ Bonaire Other
BA Bosnia and Herzegovina Other
BW Botswana Rest of Africa
BV Bouvet Island Other
BR Brazil Brazil
IO British Indian Ocean Territory Other
VG British Virgin Islands Other
BN Brunei Darussalam Other
BG Bulgaria Rest of Central & Eastern Europe
BF BurkinaFaso Rest of Africa
BI Burundi Rest of Africa
KH Cambodia Rest of Asia Pacific
CM Cameroon Rest of Africa
CA Canada North America
CV Cape Verde Other
KY Cayman Islands Other
CF Central African Republic Other
TD Chad Rest of Africa
CL Chile Chile
CN China Rest of Asia Pacific
CX Christmas Island Other
CC Cocos(Keeling) Islands Other
CO Colombia Colombia
KM Comoros Other
CK Cook Islands Other
CR Costa Rica Rest of Latin America
CI Cote d'Ivoire Rest of Africa
HR Croatia Rest of Central & Eastern Europe
CW Curacao Other
CY Cyprus Other
CZ Czech Republic Rest of Central & Eastern Europe
CD Democratic Republic of the Congo Rest of Africa
DK Denmark Rest of Western Europe
DJ Djibouti Other
DM Dominica Other
DO Dominican Republic Rest of Latin America
EC Ecuador Rest of Latin America
EG Egypt Egypt
SV El Salvador Rest of Latin America
GQ Equatorial Guinea Other
ER Eritrea Rest of Africa
EE Estonia Other
ET Ethiopia Rest of Africa
SZ Eswatini Rest of Africa
FK Falkland Islands Other
FO Faroe Islands Other
FJ Fiji Other
FI Finland Rest of Western Europe
FR France France
GF French Guiana Other
PF French Polynesia Other
TF French Southern Territories Other
GA Gabon Rest of Africa
GM Gambia Rest of Africa
GE Georgia Rest of Central & Eastern Europe
DE Germany Germany
GH Ghana Rest of Africa
GI Gibraltar Other
GR Greece Rest of Central & Eastern Europe
GL Greenland Other
GD Grenada Other
GP Guadeloupe Other
GU Guam Other
GT Guatemala Rest of Latin America
GG Guernsey Other
GN Guinea Other
GW Guinea-Bissau Rest of Africa
GY Guyana Other
HT Haiti Rest of Latin America
HM Heard and McDonald Islands Other
HN Honduras Rest of Latin America
HK Hong Kong Rest of Asia Pacific
HU Hungary Rest of Central & Eastern Europe
IS Iceland Other
IN India India
ID Indonesia Indonesia
IQ Iraq Rest of Middle East
IE Ireland Rest of Western Europe
IM Isle of Man Other
IL Israel Israel
IT Italy Italy
JM Jamaica Rest of Latin America
JP Japan Rest of Asia Pacific
JE Jersey Other
JO Jordan Rest of Middle East
KZ Kazakhstan Other
KE Kenya Rest of Africa
KI Kiribati Other
XK Kosovo Other
KW Kuwait Rest of Middle East
KG Kyrgyzstan Other
LA Lao PDR Rest of Asia Pacific
LV Latvia Rest of Central & Eastern Europe
LB Lebanon Rest of Middle East
LS Lesotho Rest of Africa
LR Liberia Rest of Africa
LY Libya Rest of Africa
LI Liechtenstein Other
LT Lithuania Rest of Central & Eastern Europe
LU Luxembourg Other
MO Macao Other
MK Macedonia Rest of Central & Eastern Europe
MG Madagascar Rest of Africa
MW Malawi Rest of Africa
MY Malaysia Malaysia
MV Maldives Other
ML Mali Rest of Africa
MT Malta Other
MH Marshall Islands Other
MQ Martinique Other
MR Mauritania Rest of Africa
MU Mauritius Other
YT Mayotte Other
MX Mexico Mexico
FM Micronesia Other
MD Moldova Rest of Central & Eastern Europe
MC Monaco Other
MN Mongolia Rest of Asia Pacific
ME Montenegro Other
MS Montserrat Other
MA Morocco Rest of Africa
MZ Mozambique Rest of Africa
MM Myanmar Other
NA Namibia Rest of Africa
NR Nauru Other
NP Nepal Rest of Asia Pacific
NL Netherlands Netherlands
NC New Caledonia Other
NZ New Zealand Rest of Asia Pacific
NI Nicaragua Rest of Latin America
NE Niger Rest of Africa
NG Nigeria Nigeria
NU Niue Other
NF Norfolk Island Other
MP Northern Mariana Islands Other
NO Norway Rest of Western Europe
OM Oman Rest of Middle East
PK Pakistan Pakistan
PW Palau Other
PS Palestinian Territory Other
PA Panama Rest of Latin America
PG Papua New Guinea Rest of Asia Pacific
PY Paraguay Rest of Latin America
PE Peru Peru
PH Philippines Rest of Asia Pacific
PN Pitcairn Other
PL Poland Rest of Central & Eastern Europe
PT Portugal Rest of Western Europe
PR Puerto Rico Rest of Latin America
QA Qatar Rest of Middle East
CG Republic of Congo Other
RE Reunion Other
RO Romania Rest of Central & Eastern Europe
RU Russian Federation Russia
RW Rwanda Rest of Africa
SH Saint Helena Other
KN Saint Kitts and Nevis Other
LC Saint Lucia Other
PM Saint Pierre and Miquelon Other
VC Saint Vincent and Grenadines Other
BL Saint-Barthelemy Other
MF Saint-Martin Other
WS Samoa Other
SM San Marino Other
ST Sao Tome and Principe Other
SA Saudi Arabia Saudi Arabia
SN Senegal Rest of Africa
RS Serbia Rest of Central & Eastern Europe
SC Seychelles Other
SL Sierra Leone Rest of Africa
SG Singapore Rest of Asia Pacific
SX Sint Maarten Other
SK Slovakia Rest of Central & Eastern Europe
SI Slovenia Rest of Central & Eastern Europe
SB Solomon Islands Other
SO Somalia Rest of Africa
ZA South Africa South Africa
GS South Georgia and the South Sandwich Islands Other
KR South Korea Other
SS South Sudan Rest of Africa
ES Spain Spain
LK Sri Lanka Rest of Asia Pacific
SR Suriname Other
SJ Svalbard and Jan Mayen Islands Other
SE Sweden Rest of Western Europe
CH Switzerland Rest of Western Europe
TW Taiwan Rest of Asia Pacific
TJ Tajikistan Rest of Asia Pacific
TZ Tanzania Rest of Africa
TH Thailand Rest of Asia Pacific
TL Timor-Leste Other
TG Togo Rest of Africa
TK Tokelau Other
TO Tonga Other
TT Trinidad and Tobago Other
TA Tristan da Cunha Other
TN Tunisia Rest of Africa
TR Turkey Turkey
TM Turkmenistan Rest of Asia Pacific
TC Turks and Caicos Islands Other
TV Tuvalu Other
UG Uganda Rest of Africa
UA Ukraine Rest of Central & Eastern Europe
AE United Arab Emirates United Arab Emirates
GB United Kingdom United Kingdom
US United States North America
UY Uruguay Rest of Latin America
UM US Minor Outlying Islands Other
UZ Uzbekistan Rest of Asia Pacific
VU Vanuatu Other
VA Vatican City State Other
VE Venezuela Rest of Latin America
VN Vietnam Rest of Asia Pacific
VI Virgin Islands Other
WF Wallis and Futuna Islands Other
EH Western Sahara Other
YE Yemen Rest of Middle East
ZM Zambia Rest of Africa
ZW Zimbabwe Other