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# Expected Output
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 The data you collect here can vary, but the business planning exercise should lead you to a much clearer picture of your target market, the nature of the opportunity, the potential costs, the company changes, and the expected revenue that can be generated from your new SaaS offering. The level of investment you make in this data will have a significant impact on the downstream stages of this journey. Considering all of these factors upfront will provide you with the clear business vision that is critical to building a robust SaaS business.