Programmatic advertising workloads

The petabyte-scale, millisecond latency world of programmatic advertising brings significant challenges for performance, throughput, latency, and costs to advertising platforms. The key platforms in programmatic advertising are ad servers, ad exchanges and SSPs, and DSPs.

For additional detail, see Guidance for Building a Real Time Bidder for Advertising on AWS.

For additional detail, see Guidance for AdTech Private Network on AWS.