Failure management

Failures are unavoidable, and every system eventually fails over time, especially in high volume advertising systems. Anticipate and manage failures before they happen through detection, testing, and quick recovery.

Continuous resilience evaluation of advertising workloads can be achieved through two main approaches.

Perform regular fault tolerance testing and assessment using tools like AWS Gamedays, Well-Architected Framework Reviews, and Support Countdowns. Additionally, create and test disaster recovery procedures through documented runbooks and restoration processes, which helps you quickly recover during incidents.