# Process and culture
<a name="advperf06"></a>

 When architecting workloads, there are principles and practices that you can adopt to help you better run efficient high-performing cloud workloads. This focus area offers best practices to help adopt a culture that fosters performance efficiency of cloud workloads. 


| ADVPERF06: How do you adjust your design patterns to maximize performance in your advertising workload? | 
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 Organizations that design advertising workloads should adopt a loosely coupled architecture and use new industry protocols. 

**Topics**
+ [ADVPERF06-BP01 Adopt a chipset-agnostic workload design for best availability of cloud resources and cost](advperf06-bp01.md)
+ [ADVPERF06-BP02 Optimize your intake request format (like HTTP/2 or HTTP/3) for faster processing ](advperf06-bp02.md)