ADVPERF02-BP04 Use a specialized instance family and features

For advertising workloads, consider using a specialized instance family like compute-optimized for ad serving, storage-optimized for in-memory database, Trainium-based for machine learning (ML), and Inferentia-based for ML inferences.

Implementation guidance

Amazon EC2 provides a wide selection of instance types optimized to fit different use cases.

The Amazon EC2 Compute Optimized instance family (C series) is a great match for compute-intensive workloads such as batch processing, media encoding, ad serving, bidding, and distributed analytics.

The Amazon EC2 Storage Optimized instance family (I series) are next-generation, storage-optimized instances designed to run applications that require high throughput and real-time latency access to data on local SSD storage. These instances help customers running real-time database workloads with Aerospike, where low latency local NVMe storage is required.

Amazon EC2 Accelerated Computing instances (powered by AWS Trainium) are purpose built for high performance, deep learning, and model training, while offering up to 50% cost-to-train savings over comparable GPU-based instances.

AWS Inferentia accelerators are designed by AWS to deliver high performance at the lowest cost in Amazon EC2 for your deep learning (DL) and generative AI inference applications. 

AWS Nitro Enclaves enables customers to create isolated compute environments to further help protect and securely process highly sensitive data such as personally identifiable information (PII) and intellectual property data within their Amazon EC2 instances. Nitro Enclaves assist customers to reduce the threat surface area for their most sensitive data processing applications. Enclaves offers an isolated, hardened, and highly constrained environment to host security-critical applications. Nitro Enclaves enables a range of use cases that deal with the processing of highly sensitive data, such as securing private keys, tokenization, and multi-party collaboration. The isolation, cryptographic attestation, and integration with AWS Key Management Service capabilities of Nitro Enclaves are key features that provide customers with a practical approach to setting up multi-party collaboration.

Resources