# ADVOPS01-BP04 Establish data governance and compliance operations
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 Advertising data management requires robust governance and compliance procedures, especially in a multi-Region environment. This best practice verifies adherence to regional data privacy laws while maintaining operational efficiency across global advertising operations. 

## Implementation guidance
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+  For data residency compliance alignment: 
  +  Implement landing zone controls for different geographical Regions 
  +  Configure data boundary controls using AWS Control Tower 
  +  Set up guardrails for data movement between Regions 
  +  Monitor and enforce data locality requirements 
+  For data governance: 
  +  Establish data classification policies for advertising data types 
  +  Implement data retention and archival procedures 
  +  Set up access controls and encryption policies 
  +  Configure audit logging and compliance reporting 
+  For regulatory compliance alignment: 
  +  Implement GDPR requirements for EU user data 
  +  Set up consent management systems 
  +  Monitor compliance with regional advertising laws 

## Key AWS services
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+  AWS Control Tower 
+  AWS Organizations 
+  AWS Config 
+  AWS CloudTrail 
+  Amazon Macie 
+  AWS Local Zones 
+ AWS Identity and Access Management

## Resources
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+  [Best Practices for managing data residency in AWS Local Zones using landing zone controls](https://aws.amazon.com/blogs/compute/best-practices-for-managing-data-residency-in-aws-local-zones-using-landing-zone-controls/) 
+  [General Data Protection Regulation (GDPR) Center](https://aws.amazon.com/compliance/gdpr-center/) 
+  [Scale across borders: build a multi-Region architecture while maintaining data residency](https://community.aws/content/2dhVhtsciD5gVBlCKUlHoszrDzU/scale-beyond-borders?lang=en#aws-reference-architecture-for-multiregion-with-data-residency)