# Optimizing communication costs
<a name="advcost03"></a>


| ADVCOST03: How are you optimizing communication costs between SSPs and DSPs? | 
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 Communication between SSPs and DSPs can be significant and can lead to high communication costs. 

**Topics**
+ [ADVCOST03-BP01 Consider private communication channels between SSP and DSP](advcost03-bp01.md)
+ [ADVCOST03-BP02 When integrating SSPs and DSPs for programmatic advertising, co-locate the platforms](advcost03-bp02.md)
+ [ADVCOST03-BP03 Co-locate bidder and database nodes](advcost03-bp03.md)