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ADVCOST03-BP02 When integrating SSPs and DSPs for programmatic advertising, co-locate the platforms - Video Streaming Advertising Lens
Implementation guidanceResources

ADVCOST03-BP02 When integrating SSPs and DSPs for programmatic advertising, co-locate the platforms

Keeping SSP and DSP components together can keep transactions fast while minimizing inter-AZ and inter-Region traffic charges.

Implementation guidance

When integrating SSPs and DSPs for programmatic advertising, use Network Load Balancer (NLB) to direct traffic from the SSP to the DSP within the same Availability Zone. This approach can help optimize costs while providing high performance and availability.

  • Deploy in the same Availability Zone: Deploy your SSP and DSP components (such as bidding nodes) within the same Availability Zone based on expected traffic patterns to minimize cross-AZ data transfer costs and reduce network latency.

  • Use Network Load Balancer (NLB): Use Network Load Balancer (NLB) to distribute traffic from the SSP to the DSP instances within the same Availability Zone. NLB is cost-effective for TCP traffic and can handle millions of requests per second.

  • Configure your NLB: Set the cross-zone-load-balancing attribute to false, or use the appropriate routing policy to prioritize routing within the same Availability Zone. This approach routes traffic preferentially to bidder nodes within the same Availability Zone, reducing cross-AZ data transfer costs.

  • Monitor and optimize: Regularly monitor your data transfer costs and traffic patterns across Availability Zones. Adjust your resource placement and NLB configurations as needed to optimize cost-effectiveness.

  • Use cost optimization tools: Use AWS Cost Explorer, AWS Budgets, and AWS Cost Anomaly Detection to monitor and analyze your costs, set budgets, and receive alerts for potential cost anomalies.

  • Automate and scale: Use AWS CloudFormation or AWS CDK to automate the provisioning and management of your SSP and DSP infrastructure, which helps you scale efficiently and consistently while maintaining cost optimization.

Resources