# Practice Cloud Financial Management
<a name="advcost01"></a>


| ADVCOST01: How do you select and maintain cost-effective infrastructure for your advertising workloads? | 
| --- | 
|   | 

 Maintaining a cost-efficient infrastructure is essential for the profitability of advertising workloads. 

**Topics**
+ [ADVCOST01-BP01 Continually measure costs of different real-time bidding workloads, and adjust resource allocation accordingly](advcost01-bp01.md)
+ [ADVCOST01-BP02 Evaluate resiliency needs against the cost of downtime for ad delivery and bidding](advcost01-bp02.md)