ADVCOST01-BP02 Evaluate resiliency needs against the cost of downtime for ad delivery and bidding
While resiliency can increase the cost of workloads, downtime can also be very expensive. It's important to understand the costs of having a resilient infrastructure against the costs of not having a resilient infrastructure.
Implementation guidance
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Quantify the cost of downtime for each campaign based on its expected revenue.
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Analyze historical data and projections to estimate the potential revenue loss due to downtime.
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Consider the impact on customer satisfaction and brand reputation.
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Estimate the cost of applying resiliency measures.
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Evaluate the cost of additional resources required for multi-Regional deployments, backup, and recovery solutions
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Use AWS tools like AWS Pricing Calculator
for estimating costs of future resiliency efforts and Quick , Amazon Athena , AWS Cost and Usage Report, and AWS Cost Explorer for cost analysis and reporting.
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Compare the cost of downtime with the cost of resiliency measures.
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If the potential lost revenue and reputation costs of downtime exceed the cost of resiliency, favor implementing resiliency measures.
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Consider multi-regional deployments, backup and recovery solutions, and other resiliency best practices.
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By following these steps, you can make informed decisions about implementing resiliency measures based on a cost-benefit analysis, using AWS tools and services to optimize your approach and ensure business continuity.
Key AWS services
Resources
