ADVCOST01-BP01 Continually measure costs of different real-time bidding workloads, and adjust resource allocation accordingly
With fluctuations in usage over time, the costs associated with real-time bidding workloads can vary significantly. Continually monitoring costs is the best way to keep them under control.
Implementation guidance
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Set KPIs for each campaign to evaluate cost-to-revenue ratios, as this is key to measuring value generation.
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Set KPIs for billing metrics (for example, resource costs) as well as campaign metrics (for example, click-through rate or new subscribers).
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Implement cost allocation tags for resources relevant to campaign tracking.
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Use the Cost and Usage Dashboards Operations Solution (CUDOS) Dashboard as a way to quickly visualize information about RTB costs and performance.
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Use AWS Cost Explorer
for one-off visualizations of cost data. -
Generate Quick
dashboards that are specific to each campaign or that comprise the business as a whole. -
Configure Quick with user-configurable filters to allow users to focus on the data that matters most to them.
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Configure Quick to email dashboard reports to users on a schedule to automate and simplify the process.
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Regularly evaluate the data and report findings back to the business.
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As campaigns progress, continually re-evaluate them, and adjust resource allocation to meet value generation goals.
Key AWS services
Resources
