Ad intelligence, measurement, and security
This scenario covers the solution guidance for digital ad content creation with brand safety, verification, and fraud detections.
Contextual advertising
This guidance shows how to use generative AI to derive contextual insights from multimedia assets and identify relevant audience segments for targeted advertising placements. By analyzing video, audio, and text, you can identify the most relevant audience segments and deliver personalized advertising experiences. Moreover, the use of multimodal large language models (LLMs) facilitates the extraction of insights from both visual and transcript components so you can align your media with the right advertising opportunities and monetize content more effectively.
For additional details, see Guidance for Contextual Intelligence Advertising Using Generative AI on AWS
Generative AI-generated ad creative and moderation
The solution guidance demonstrates the Intelligent Ad QC solution leveraging the power of AWS AI and generative AI to enable media publishers to efficiently manage advertising content at scale, facilitate alignment with brand and audience requirements, and deliver a high-quality viewer experience - ultimately improving the monetization of their ad-supported streaming services.
Fraud protection using the HUMAN AWS Marketplace
The HUMAN AWS Marketplace solution provides protection from ad fraud to stakeholders in the digital advertising solution. The scalability, availability, and efficiency of Amazon Web Services (AWS) enable the HUMAN technology to help prevent ad fraud, no matter where it originates—within 12 milliseconds or less as the page loads.
Prediction services are deployed on Amazon Elastic Compute Cloud
The HUMAN fraud-protection solution on AWS makes it simple for DSPs, SSPs, and businesses to protect their digital investments. By deploying the HUMAN solution, AWS customers can benefit from the following:
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Solution verification: The HUMAN solution assists DSPs and SSPs improve inventory quality by using genuine ad servers and verifying ad fraud is not part of their advertising solution. DSPs and SSPs have the means to provide their customers with proof their solutions are trustworthy and free from abuse.
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Trustworthy data: When fraudulent activity is avoided, businesses can rely on their data when making business decisions. With accurate insight into an advertising campaign’s performance, businesses do not need to waste advertising budget on fraudulent impressions.
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Maintain reputation: By avoiding fraud before it enters their solution, HUMAN assists publishers provide a trustworthy experience for visitors to their site and advertisers, supporting their brand integrity.
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Optimize return: By delivering only verified human impressions, DSPs and SSPs can deliver greater value for their customers through better-performing inventory, verifying their resources, time, technology, and budget are used effectively.
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Increase trust in the digital marketplace: By protecting against phishing, malvertising, and other ad fraud, HUMAN provides DSPs, SSPs, publishers, and advertisers with a way to verify the experience is consistent with expectation, restoring trust and transparency to digital advertising in every industry.
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Take advantage of the latest technology: With the visibility of HUMAN into the internet and through its network effect, customers know they are receiving the latest abuse protection techniques for their technology solutions—one that keeps pace with the speed of innovation.
For additional details, see How HUMAN Advertising Intelligence Solutions Help Protect Against Ad Fraud in the Ad Tech
Industry
