Understanding registration fields
Your country launch registration contains two categories of fields: fields that become part of your agent's public profile visible to end users on their device, and fields that are only seen by the carrier reviewer during the approval process.
Agent profile fields (visible to end users on device)
These fields are displayed to recipients in their messaging app. They form your brand identity and are visible every time a user views your agent's profile or receives a message from you.
| Field | Where it appears | Constraints |
|---|---|---|
| Display name | Shown as the sender name alongside messages and at the top of the agent profile | 1-40 characters. Avoid operating system path separator
characters (/, \, :)
and URL-encoded equivalents (%2f,
%5c, %2e). While registration
may succeed, iOS devices may strip these characters from the
displayed name. See
RCS best practices. |
| Description | Shown on the agent profile page in the messaging app | 1-100 characters. Must not contain script content, JSON,
HTML, OS paths, Unix commands, URL-encoded escape sequences
(%2e, %2f, %5c,
%25), template syntax, or nested scopes such as
{outer (inner)}. |
| Logo | Shown next to your messages and on the agent profile | 224x224 px, PNG with transparency, max 50 KB |
| Banner image | Shown at the top of the agent profile (Android only) | 1440x448 px, PNG or JPEG, max 200 KB |
| Accent color | Used as highlight color in the messaging app UI | Hex code, min 4.5:1 contrast ratio vs white |
| Contact phone | Shown on agent profile as a tappable contact option | E.164 format, with a label |
| Contact email | Shown on agent profile as a tappable contact option | Valid email, with a label |
| Contact website | Shown on agent profile as a tappable link | Valid URL, with a label |
| Privacy policy | Linked from the agent profile | Valid accessible URL, with a label |
| Terms of service | Linked from the agent profile | Valid accessible URL, with a label |
Because these fields are visible to end users, they must be accurate, professional, and represent your brand correctly. Changes to some profile fields (logo, display name) may require a new registration.
Carrier review fields (not visible to end users)
These fields are submitted as part of the launch request and are reviewed by carriers to verify your business identity and messaging compliance. End users never see these fields.
| Field | Purpose | Notes |
|---|---|---|
| Company name, address, city, region, zip | Business identity verification | Must match official business records |
| Company phone number | Reviewer contact for verification | E.164 format required |
| Tax code | Business identity verification | Must match official records |
| Industry | Risk assessment | Select from available options |
| Brand contact person, email, mobile, role | Point of contact for the brand | Email domain must match brand (see ISV and multi-brand registration) |
| Campaign description | Explains what messages you will send | Must align with declared use case |
| Campaign example | Sample message content | Must match declared use case type |
| Opt-in details | How users consent to receive messages | Text description of your opt-in flow |
| Opt-in URL | Where users opt in on your website | Must be publicly accessible, on your domain |
| Opt-in example | First message sent after opt-in | Must include brand name |
| Opt-out details | How users can stop messages | Text description of opt-out mechanism |
| Opt-out example | Message sent when user opts out | Must include brand name, confirm no more messages |
| HELP example | Message sent when user sends HELP | Must include customer care contact info |
| Video URL | Screen recording of the messaging experience | Must be publicly accessible |
| Estimated monthly volume | Capacity planning | Informational, does not restrict sending |
Why this matters
When writing your agent description (100 chars max), remember that end users see it on their phone. It should be clear and useful to a consumer, not written for a reviewer. However, it must also satisfy the carrier reviewer's requirement to specify message types.
When writing your campaign description and opt-in/opt-out details, these are for the reviewer only. Be thorough and explicit about your compliance practices — the end user never sees these fields.
Character restrictions and rendering behavior
The display name and description fields have character restrictions beyond their length limits.
Display name: Avoid characters that
function as operating system path separators (/,
\, :) or their URL-encoded equivalents. While
registration does not reject these characters, Apple's iOS Messages app
may strip them from the displayed sender name. This causes a mismatch
between your registered name and what iOS recipients see. Always verify
your agent's appearance on an iOS test device during the testing phase
before requesting carrier launch.
Description: The following content types are not allowed in the description field and may cause registration rejection:
-
Script content (JavaScript, etc.)
-
JSON or HTML markup
-
URL-encoded escape sequences (
%2e,%2f,%5c,%25) -
Template syntax (such as
{{variable}}) -
Operating system paths (strings resembling file paths)
-
Unix commands
-
Nested scopes such as
{outer content (inner content)}or([nested {example}])
These restrictions are enforced by Google's RCS Business Messaging platform and apply regardless of which carrier or region you launch in.
