# Customize your private re:Post
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You can add one or more administrators to your private re:Post after you create it. Administrators use the re:Post Private application to launch the private re:Post and manage users within it. They can customize branding for the private re:Post, add tags to classify content, and select topics of interest for automatic population of content. For more information, see [AWS re:Post Private Administration Guide](https://docs.aws.amazon.com/repostprivate/latest/adminguide/what-is.html).