FAQ

Find answers to frequently raised questions about developing product strategies.

How will the business case development benefit from this approach?

By delaying the development of the business case until the product vision is articulated and the success metrics defined, the business case becomes much more robust and anchored in clear value contribution to the product's intended outcomes. The collaborative development process also helps to ensure alignment between the different product teams on why the product should be built, what will it look like, and how it will realize its intended outcomes. This alignment facilitates decision making throughout the full product-development process.

Are there any tools that can be used to support the development of the product vision?

This strategy uses several proven tools to facilitate the development of the product vision, including design thinking, customer personas, journey mapping, a press release and frequently asked questions (PR/FAQ), and the objectives and key results (OKR) framework.

How can this product strategy support effective and agile product development?

This product-development strategy defines the target product features in the form of epics and user stories, and it offers specific guidance on how to prioritize the features and create the product roadmap that will facilitate implementation through the typical agile delivery mechanisms.

How does the product strategy accommodate agility and adaptation in response to changing market dynamics, customer expectations, or product feedback?

This strategy acknowledges the evolving nature of product development. It proposes a dynamic feature backlog and product roadmap that should be frequently re-prioritized to respond to feedback or lessons learned throughout the product lifetime.