# Phase 1: Prioritize – Define the path This phase involves rapid discovery for organizational transformation readiness, interactive sessions to align leaders and business priorities, and design sessions to develop the transformation strategy, value at stake, and high-level roadmap. It is illustrated in the following diagram. ![Focus areas and outcomes of the Prioritize phase of enterprise transformations.](http://docs.aws.amazon.com/prescriptive-guidance/latest/strategy-enterprise-transformation/images/phase-1.png) By the end of this phase, organizations establish a solid foundation for their transformation journey and document their roadmap. Business priorities are set; transformation readiness discovery is completed, inclusive of business value, financial operations, cloud operating model, culture, and people; and the high-level transformation strategy and roadmap are built. Key activities: + Set the foundation and determine unified business objectives with KPIs. + Use the AWS Transformation Readiness Diagnostic, which is a tool that benchmarks companies against enterprise transformation best practices and organizational capabilities, and helps uncover opportunities for driving value from the cloud. (For more information about this tool, contact the [AWS Professional Services team](https://pages.awscloud.com/AWS-Professional-Services.html).) + Confirm business and financial strategies. + Define a path to a strategic target state by aligning leaders, cloud operating model, and financial management capabilities to business priorities. + Define the transformation plan.