End of support notice: On October 30, 2026, AWS will end support for Amazon Pinpoint. After October 30, 2026, you will no longer be able to access the Amazon Pinpoint console or Amazon Pinpoint resources (endpoints, segments, campaigns, journeys, and analytics). For more information, see Amazon Pinpoint end of support. Note: APIs related to SMS, voice, mobile push, OTP, and phone number validate are not impacted by this change and are supported by AWS End User Messaging.
Amazon Pinpoint channels
A channel represents the platform through which you engage your audience segment with messages. For example, to send push notifications to users of your apps, you must have an Amazon Pinpoint project in which the push notifications channel is enabled. Amazon Pinpoint supports the following channels:
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In-app messages
In addition to these channels, you can also extend the capabilities to meet your specific use case by creating custom channels.
Before you can use Amazon Pinpoint to engage your audience, you have to create an Amazon Pinpoint project. After you create a project, you can use it to send campaigns. To engage your customers using campaigns, start by defining the audience segment that you want to engage. Next, define that campaign that you want to send to the segment.
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