**End of support notice:** On October 30, 2026, AWS will end support for Amazon Pinpoint. After October 30, 2026, you will no longer be able to access the Amazon Pinpoint console or Amazon Pinpoint resources (endpoints, segments, campaigns, journeys, and analytics). For more information, see [Amazon Pinpoint end of support](https://docs.aws.amazon.com/console/pinpoint/migration-guide). **Note:** APIs related to SMS, voice, mobile push, OTP, and phone number validate are not impacted by this change and are supported by AWS End User Messaging.

# Demographics charts
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The charts on the **Demographics** page help you understand the characteristics of your customers and the devices that they use to access your app. If you've configured your app to report custom metrics to Amazon Pinpoint, this page shows the data for those metrics.

## Viewing the demographics charts
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Complete the following steps to view the **Demographics** charts on the Amazon Pinpoint console. You can filter the data by channel.

**To view and filter the demographics charts**

1. Open the Amazon Pinpoint console at [https://console.aws.amazon.com/pinpoint/](https://console.aws.amazon.com/pinpoint/).

1. On the **All projects** page, choose the project that you want to view demographic data for.

1. In the navigation pane, under **Analytics**, choose **Demographics**.

1. (Optional) To apply a filter that displays the data for only a specific channel, choose **All channels**, and then choose a channel.

## Chart descriptions
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The **Demographics** page includes the following sections:

**Platform**  
Shows the proportion of users who use your app on various platforms.

**App version**  
Shows the proportion of users who use various versions of your app.

**Device model**  
Shows the proportion of users who use your app on various device models, such as iPhone or Galaxy S9.

**Device make**  
Shows the proportion of users who use your app on various makes of devices, such as Apple or Samsung.

**User location**  
Shows the countries where users of your app are located.

**Custom attributes**  
Shows the values for each custom attribute that's reported by your app.