# Managing leads
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The Leads page in AWS Partner Central allows you to manage your lead lifecycle: accept leads shared by AWS, import your own leads, enrich leads with AWS insights, report back updates, and convert leads into opportunities. The Leads page has three tabs:
+ **Leads** – where you can enrich lead batches, manage leads, and convert leads to opportunities
+ **Lead invitations** – where you can accept or reject leads shared with you by AWS
+ **Enriched lead batches** – where you can review your enriched lead batches and enrichment results

## Lead status
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Leads can have the following status:


|  **Lead status**   |  **Description**   | 
| --- | --- | 
| Unqualified  | The default status for a new lead. The partner has not yet assessed whether the lead can be tied to a viable opportunity. | 
| Qualified  | Partner account team engaged with prospect/end customer to discuss viability, understand requirements, etc. Prospect/end customer agreed the opportunity is real, of interest, and may solve a business or technical need. | 
| Disqualified  | Lead cannot be tied to an opportunity. | 
| Other  | The lead's qualification does not fit the standard states. | 

## Updating a lead
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1. Navigate to any lead using the checkbox or by selecting the lead.

1. Select **Edit**.

1. Make relevant updates and select **Save**. You can also add interactions to the lead to record contact between a partner and the potential customer to help track engagement with leads across different channels and touchpoints.

## Converting a lead to an opportunity
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Once a lead reaches the Qualified stage, partners can convert it into an opportunity, maintaining the historical connection between the lead and the resulting opportunity.

**To convert a lead to an opportunity**

1. Navigate to the desired lead and choose **Create draft opportunity**.

1. Choose **Create draft opportunity**, which automatically generates a new opportunity with relevant lead information pre-populated.

1. Choose **View draft opportunity**.

1. Add any additional required opportunity information.

1. Choose **Submit** to submit for validation.

**Note**  
To transfer leads in bulk, refer to [Bulk actions](https://docs.aws.amazon.com/partner-central/latest/sales-guide/bulk-actions.html).