# Registering in AWS Partner Central **Important** If you are an existing partner with an existing AWS Partner Central account, you should not register a new account in AWS Partner Central. Instead, the existing Alliance Lead should take the action to migrate your current AWS Partner Central account to the new experience on the AWS Console. For more information, see [Migrating to Partner Central on the AWS Console](https://partnercentral.awspartner.com/partnercentral2/s/article?category=Introductory_resources&article=Partner-Central-Migration-Guide). For new sign-ups, before you can use AWS Partner Central, you must first register your company. The person who registers the company with AWS Partner Central must have the legal authority to accept the AWS Partner Central and ACE (AWS Partner Network Customer Engagements) terms and conditions on behalf of their business. During the registration process, business and identity verification processes are required. If multiple companies, such as parent and child companies, share the same business domain and register in the AWS Partner Network, they will still share one single AWS Partner Central account. **Note** You must have an existing AWS account and proper IAM permissions before starting registration. To register for AWS Partner Central, you'll need to sign in to the AWS Console using a designated AWS account and navigate to the AWS Partner Central service page. Before beginning the registration process, ensure you have the necessary IAM permissions in place. For more information on which AWS account to use for AWS Partner Central registration, see [Linking AWS Partner Central and AWS accounts](https://docs.aws.amazon.com/partner-central/latest/getting-started/linking-apc-aws-marketplace.html). **Note** You are not required to register in AWS Partner Central if you are only interested in selling on the AWS Marketplace and not engage in programs, funding, and co-sell with AWS. Users who register for AWS Partner Central simultaneously create Partner and Seller accounts, and can choose to engage as a partner, seller or both. Companies can register as a Seller independent of AWS Partner Central. For more information, see [Registering as a seller on AWS Marketplace](https://docs.aws.amazon.com/marketplace/latest/userguide/seller-account-registering.html). # Registration process **To register for AWS Partner Central** 1. Navigate to the [APN Marketing page](https://aws.amazon.com/partners/). 1. Choose **Become a partner**. This will re-direct you to the AWS Console log in page. You must have an AWS account designated to register the AWS Partner Central service in. All AWS Partner Central users will be provisioned access to this AWS account. **Important** You may need to reach out and request support for the following steps from your organization's IAM administrator. If you're unsure who your administrator is, you may need to reach out to your organization's IT department or whoever manages your company's AWS accounts. IAM Administrators typically sit within IT Security or Information Security departments, and sometimes in dedicated IAM teams or Governance and Compliance orgs. They should be able to direct you to the appropriate person who has administrative access to manage IAM users. 1. Identify an AWS account for AWS Partner Central. For more information on AWS account selection, see [Linking AWS Partner Central and AWS accounts](https://docs.aws.amazon.com/partner-central/latest/getting-started/linking-apc-aws-marketplace.html). 1. This IAM Administrator must provision the user performing the registration process access to the selected AWS account. This individual (the 'alliance lead') should be authorized to accept the AWS Partner Network and AWS Customer Engagement program terms and conditions on behalf of their organization, and will become the primary contact managing the AWS Partner Central account upon successful registration. For more information on what access should be provisioned, see [AWS managed policies for AWS Partner Central users](https://docs.aws.amazon.com/partner-central/latest/getting-started/managed-policies.html). 1. Once access is provisioned in IAM to the 'alliance lead', this individual should utilize their assigned IAM credentials to log into the AWS Console of the selected AWS account. 1. Choose **Sign In**. This will redirect you to the AWS Console home page. **Note** If your organization already has single sign-on set up to the AWS Console, you will be able to proceed with logging into the AWS account with your regular work credentials. If you do not have single sign-on enabled, enter the 12-digit AWS account ID and username and password credentials provided by your IAM administrator. **Navigate to the AWS Partner Central service page** 1. Once you have successfully logged into the AWS Console home page, navigate to "AWS Partner Central" by using the console navigation or using the console search. 1. Choose AWS Partner Central to go to the AWS Partner Central service page and choose **Get started**. **Important** If you are unable to complete the registration process and require support, contact APN Support Team through [this external link](https://www.apn-portal.com/knowledgebase/?cu=1&fs=ContactUs&l=en_US). # Complete the business and identity verification processes AWS Partner Central requires new partners to complete both identity verification and business verification processes during registration. These verification steps validate individual identities and business credentials through government and public data sources. **To complete verification** 1. Choose **Get Started** to begin the registration process. 1. A modal will appear on the screen. Review the pre-registration requirements to ensure you have all required materials before proceeding. **Important** The identity verification process requires you to upload a selfie and picture of a government ID. Ensure you have adequate lighting and a stable internet connection. Each QR code is session-specific. 1. Choose **Continue to Registration** to proceed to the verification process. 1. The system will display a unique QR code for mobile verification. 1. Use your mobile device to scan the QR code displayed on your computer screen. This will re-direct you to a mobile verification flow. 1. Complete the identity verification workflow from your mobile device. 1. Choose **Next** to submit your verification. Identity Verification typically takes under a minute to complete. Upon successful verification of identity, your Verification Status will show as 'Complete'. **Note** If verification fails, click **Refresh** to generate a new QR code. Repeat the mobile verification process. Ensure good lighting and image quality. You can attempt identity verification three times within a 24-hour period. If you fail three times, you can retry after 24 hours. 1. Choose **Next** to continue to the business verification process. **Important** Identity verification must be completed successfully before starting business verification. Ensure you have your company's legal name and tax ID before continuing. 1. Complete the business verification fields. If you use and have permissions for the Tax Console already, your business information will be pre-populated. If not, enter the corresponding data, including: Legal business name (as registered), Country of incorporation, Tax ID or Business Registration Number, and State or Province. 1. Review all entered information for accuracy before final submission. Once completed, select **Next** to begin business verification. **Note** This process can take up to an hour. You can stay on this page or leave and return later. If your business verification failed, select **Re-try** and complete the form, ensuring accurate information. 1. Once your business is verified successfully, you will see a green success bar at the top of the page. Select **Continue Registration** to proceed. **Important** If you are unable to complete the registration process and require support, contact APN Support Team through [this external link](https://www.apn-portal.com/knowledgebase/?cu=1&fs=ContactUs&l=en_US). # Complete registration form **To complete registration** 1. Enter contact information for the Alliance Lead. This should be your organization's primary contact. All AWS Partner Network communications and key updates, such as the APN Newsletter or email announcements about changes in policies or new feature launches, will only be sent to this primary contact. **Important** For organizations who wish to distribute communications to a wider audience, we recommend using a shared email alias as the primary contact, which allows communication to go to all individuals with access to that shared inbox. 1. Provide basic details about your organization, including your primary product or service and industry focus. 1. Choose **Next**. Review information and prepare to complete registration. Choose **Edit** for the corresponding section if any updates are required. 1. Add tags (optional). Tags allow partners to label specific resources (such as Opportunities or Fund Requests) and control access based on these tags. For example, partners can tag opportunities by Region or Sector and restrict individual user access to these specific segments of their AWS Partner Central data. 1. Review the Terms and Conditions. 1. Choose **Submit Registration**. **Note** Separate AWS Partner Central and Marketplace accounts are created at the time of registration. Partners do not need to register as a Seller on the AWS Marketplace unless they choose to. The system automatically creates both accounts to ensure partners have access to all potential opportunities, even if not immediately needed. 1. Choose **Continue to AWS Partner Central** and begin completing onboarding tasks to get started. # Registration FAQs ## Our organization has multiple AWS account IDs. How do I know which AWS account ID to use? Use an AWS account that can serve as the primary account for managing AWS-related partnership activities. All AWS Partner Central users will be provisioned access to the AWS account. AWS recommends not using a Management/Payer account but instead setting up a Member account within your AWS Organizations structure. Contact your organization's IAM Administrator if unsure of which AWS account to use, or if a new AWS account must be created. ## How do I know if my company has a AWS Partner Central account? During the registration process, your registration business validation will fail if a company with the same Legal business name and details exists in our database. Contact [Partner Central Support](https://www.apn-portal.com/knowledgebase/?cu=1&fs=ContactUs&l=en_US) if you need to merge or consolidate APN accounts. ## How do I know if I am a root user? You are a root user if you created the AWS account and sign in using the email address and password used to create the account, rather than IAM credentials. AWS recommends not logging in as a root user. More information can be found [here](https://docs.aws.amazon.com/signin/latest/userguide/introduction-to-root-user-sign-in-tutorial.html). ## Can the alliance lead contact information be updated after registering? Yes, the alliance lead contact information can be updated at any time. For more information, see [Partner Central settings](https://us-east-1.console.aws.amazon.com/partnercentral/settings). ## Who should complete the identity verification process? An individual authorized to register a AWS Partner Central account can complete this. ## What are you doing with the identity verification data? The data is used to verify identity, establish partner credentials, and maintain partner program compliance. ## What happens if I register the AWS Partner Central Account and then change roles or leave my company? What happens to my personal data? Your organization's account administrator can transfer account management to another person. Personal data acquired in registration can be updated or removed upon request through [AWS Partner Support](https://partnercentral.awspartner.com/partnercentral2/s/support). ## Are all international IDs valid? AWS accepts most government-issued IDs, but some restrictions may apply based on country-specific regulations. ## How do I cancel? Contact [Partner Central Support](https://partnercentral.awspartner.com/partnercentral2/s/support) to deactivate an existing account. ## Why does my account summary on the dashboard of AWS Partner Central show "Not Registered" even though I've already registered with the APN? If you have an AWS Marketplace account and see a "Not Registered" message in AWS Partner Central in the Console, this means you haven't completed your migration from the legacy Partner Central experience. **Important** Do not create a new profile or register again. Creating a new registration will replace all of your historical partner data. **What should I do?** Work with your IT administrator to schedule your migration from legacy Partner Central to the new AWS Partner Central in the Console. This will preserve all of your existing partner history and data.