# Metric 1: Assess Conversion Rate


**What it measures:** Your ability to convert AWS-funded Assess projects into signed migration commitments.

**How it's calculated:**

Win Rate = (Number of Assess-funded Won migrations) / (Number of Assess-funded Won \$1 Lost migrations) in the past 24 months

**Performance thresholds:**


| Performance Level | Win Rate | 
| --- | --- | 
| High Performance Track (3 points) | 75% or higher | 
| Core Program Track (2 points) | 45% - 75% | 
| Turnaround Track (1 point) | Below 45% | 

**Why it matters:**

High conversion rates indicate that you're:
+ Effectively qualifying opportunities before requesting funding
+ Aligning assessment findings with customer priorities
+ Making efficient use of AWS funding resources
+ Building strong customer commitment early in the process

**How to improve:**
+ Strengthen your opportunity qualification process
+ Ensure thorough customer discovery before submitting funding requests
+ Align assessment outcomes with specific customer business drivers
+ Maintain regular communication with customers throughout the assessment phase
+ Partner closely with AWS account teams during the sales cycle

**Example:** If you've received Assess funding for 100 projects and 85 of them converted to signed migrations while 15 were lost, your win rate is 85/100 = 85%, earning you 3 points (High Performance Track).