# Glossary
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The following table lists the acronyms and terms used in a CRM integration.


| Acronym  | Full term  | Definition  | 
| --- | --- | --- | 
| AWS  | Amazon Web Services  | A comprehensive, cloud computing platform offered by AWS, providing a variety of services such as computing power, storage, and databases, accessible from the internet.  | 
| APN  | AWS Partner Network  | A global partner program by AWS, designed to help partners build successful AWS-based businesses or solutions by providing business, technical, and marketing support.  | 
| ACE  | APN Customer Engagements  | A program that facilitates collaboration between AWS and its partners, helping to drive customer engagements and coselling opportunities.  | 
| CRM  | Customer Relationship Management | A strategy and software solution used by businesses for improving relationships and interactions with current and potential customers.  | 
| CRM connector | CRM connector for Salesforce | An app available from the Salesforce AppStore. The connector speeds the process of integrating with an ACE pipeline, and it enables integration with AWS Marketplace.  | 
| AWS IAM  | AWS Identity and Access Management  | A web service that helps to securely control access to AWS resources by enabling the creation and management of AWS users, groups, and permissions.  | 
| ISV  | Independent Software Vendor  | A company that specializes in creating and selling software, typically designed for mass or niche markets. This is in contrast to in-house software created by a user organization for its own use.  | 
| PDM  | Partner Development Manager  | A role in the AWS Partner Network, responsible for improving relationships with AWS Partners, helping them grow and improve their offerings on AWS.  |