Available features - AWS Partner Central

Available features

The following topics describe the features provided by the AWS Partner CRM connector. The features support AWS Partner (APN) customer engagements, manage opportunities and leads, and integrate Salesforce with AWS Marketplace. You can enable any combination of the features as needed to meet your business needs and AWS engagement models.

Partner Central API features

The AWS Partner Central API provides the following features:

  • A set of buttons that partners can use to help speed their operations:

    • Share with AWS – Create and update an opportunity.

    • Approval Status – Accept or reject AWS referred opportunities.

    • Associate or Disassociate – Associate or disassociate an opportunity with Partner Solutions, AWS products, and AWS Marketplace offers throughout the opportunity lifecycle.

    • Assign – Reassign an opportunity to another user in your Partner Central account.

  • In the connector, partners can use the Solution offering tab to view a list of available solutions.

  • Partners can use the AWS Marketplace notifications tab to view the events generated by Amazon EventBridge. Events include Opportunity Created, Opportunity Updated, Engagement Invitation Accepted, and Engagement Invitation Rejected.

Note

Integrating the CRM connector with the AWS Partner Central API does the following:

  • Enables near real-time, two-way synching of ACE Opportunity records.

  • Replaces the Amazon S3-based CRM integration. AWS supports the earlier integrations, but stopped accepting new integrations in 2024.

  • Partners who receive ACE leads from AWS continue to use their Amazon S3-based integrations.

After you install the AWS Partner CRM connector, you configure it for use with an AWS Partner Central API integration. For more information about configuring, refer to Configuring the connector for a Partner Central API integration later in this section.

For information about creating a custom AWS Partner Central API integration, refer to the AWS Partner Central API Reference.

CRM with Amazon S3 features

The CRM connector provides the following features when you configure it for an earlier CRM with Amazon S3 integration.

  • AWS-originated opportunities – In Salesforce, you can exchange coselling opportunities with AWS Sales. You receive opportunities when AWS Sales identifies a customer that could benefit from your solution.

  • Partner-originated opportunities – In Salesforce, you can exchange coselling opportunities with other partners. You can create opportunities and link them to relevant AWS services. That can help streamline collaboration efforts.

  • AWS lead referrals – This lets you receive leads from AWS that might be a good fit for your offerings. These leads can be potential customers who express an interest in your solutions.

  • Dashboard – A centralized overview in Salesforce of your coselling activities. Depending on how you configure the connector, this can include opportunities and leads.

    For more information about configuring the CRM connector, refer to Configuring the CRM connector later in this guide.

AWS Marketplace features

Multiple AWS Marketplace seller accounts – In Salesforce, you can manage private offers, resale authorizations, and other functions for your AWS Marketplace seller accounts .

Supported AWS Marketplace product types – The connector supports the following product types:

  • SaaS

  • AMI

  • Containers

Dashboards – A consolidated overview in Salesforce of your private offers.

Independent software vendor (ISV) features

The CRM connector provides the following features for ISVs.

General features
  • In Salesforce, view your AWS Marketplace product listings, and manage product portfolios and coselling activities.

  • In Salesforce, create and manage private offers for your listed AWS Marketplace products. Create flexible payment schedules for all supported private offers. For SaaS and contract offerings, create future dated agreements.

  • Speed the process of adopting the connector by importing private offers.

Private offer management features
  • Create/publish – Use Salesforce to publish private offers.

  • Draft – Save private offers as drafts before publishing them.

  • Modify – Change a private offer's expiration date.

  • Cancel – Remove published private offers.

  • Clone – Create a copy of a private offer as a starting point for a new offer.

Agreement management features
  • View – Access AWS Marketplace agreements in Salesforce.

  • Import – Import agreements from AWS Marketplace into the connector.

Features for agreement-based offers
  • Agreement-based offers – Use agreements to create targeted customer offers. This helps simplify the quoting and purchasing process.

Resale authorization features
  • Create/publish – Create resale authorizations and enable AWS Marketplace channel partners to resell your products.

  • Draft – Save resale authorization requests for review before submitting them.

  • Deactivate – Use the connector to deactivate resale authorizations that you no longer need.

  • Clone – Clone a resale authorizations to speed the creation of a new resale authorization.

Channel Partner features

If you enrolled as AWS Marketplace Channel Partner, you can use shared resale authorizations to simplify the process of reselling products to your channel partners. The connector lets you do the following:

  • View shared resale authorizations in Salesforce.

  • Use the same management functions as private offers: Create/publish, Modify, Cancel, and Clone.