Available features

• A set of buttons that partners can use to help speed their operations:

  • Share with AWS – Create and update an opportunity.

  • Approval Status – Accept or reject AWS referred opportunities.

  • Associate or Disassociate – Associate or disassociate an opportunity with Partner Solutions, AWS products, and AWS Marketplace offers throughout the opportunity lifecycle.

  • Assign – Reassign an opportunity to another user in your Partner Central account.

• In the connector, partners can use the Solution offering tab to view a list of available solutions.

• Partners can use the AWS Marketplace notifications tab to view the events generated by Amazon EventBridge. Events include Opportunity Created, Opportunity Updated, Engagement Invitation Accepted, and Engagement Invitation Rejected.

• Enables near real-time, two-way synching of ACE Opportunity records.

• Replaces the Amazon S3-based CRM integration. AWS supports the earlier integrations, but stopped accepting new integrations in 2024.

• Partners who receive ACE leads from AWS continue to use their Amazon S3-based integrations.

• AWS-originated opportunities – In Salesforce, you can exchange coselling opportunities with AWS Sales. You receive opportunities when AWS Sales identifies a customer that could benefit from your solution.

• Partner-originated opportunities – In Salesforce, you can exchange coselling opportunities with other partners. You can create opportunities and link them to relevant AWS services. That can help streamline collaboration efforts.

• AWS lead referrals – This lets you receive leads from AWS that might be a good fit for your offerings. These leads can be potential customers who express an interest in your solutions.

• Dashboard – A centralized overview in Salesforce of your coselling activities. Depending on how you configure the connector, this can include opportunities and leads.

  For more information about configuring the CRM connector, refer to Configuring the CRM connector later in this guide.

• SaaS

• AMI

• Containers

General features

• In Salesforce, view your AWS Marketplace product listings, and manage product portfolios and coselling activities.

• In Salesforce, create and manage private offers for your listed AWS Marketplace products. Create flexible payment schedules for all supported private offers. For SaaS and contract offerings, create future dated agreements.

• Speed the process of adopting the connector by importing private offers.

Private offer management features

• Create/publish – Use Salesforce to publish private offers.

• Draft – Save private offers as drafts before publishing them.

• Modify – Change a private offer's expiration date.

• Cancel – Remove published private offers.

• Clone – Create a copy of a private offer as a starting point for a new offer.

Agreement management features

• View – Access AWS Marketplace agreements in Salesforce.

• Import – Import agreements from AWS Marketplace into the connector.

Features for agreement-based offers

• Agreement-based offers – Use agreements to create targeted customer offers. This helps simplify the quoting and purchasing process.

Resale authorization features

• Create/publish – Create resale authorizations and enable AWS Marketplace channel partners to resell your products.

• Draft – Save resale authorization requests for review before submitting them.

• Deactivate – Use the connector to deactivate resale authorizations that you no longer need.

• Clone – Clone a resale authorizations to speed the creation of a new resale authorization.

• View shared resale authorizations in Salesforce.

• Use the same management functions as private offers: Create/publish, Modify, Cancel, and Clone.