Partner Central agents MCP Server - AWS Partner Central
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Partner Central agents MCP Server

The Partner Central agents MCP Server provides Partner Central tools through the Model Context Protocol (MCP), enabling your AI agents and tools to discover and interact with opportunity management, customer insights, and funding programs through natural language.

The server handles authentication, session management, and human-in-the-loop approval for write operations maintaining control while streamlining workflows.

Overview

The Partner Central agents MCP Server is a fully managed, AWS-hosted service that connects MCP-compatible AI clients to the Partner Central agents. It uses JSON-RPC 2.0 over HTTPS with SigV4 authentication and supports Server-Sent Events (SSE) for real-time streaming responses.

The server supports multi-turn conversations, file attachments for document analysis, and a built-in approval workflow that requires your explicit consent before any write operation executes.

Agent capabilities

  • Pipeline insights — Get conversational intelligence about your sales pipeline, including at-risk opportunities, stage progression, and closed-lost analysis

  • Opportunity summary — Generate concise, at-a-glance summaries of any deal covering stage, spend, close date, and more

  • Sales play generation — Build customized sales strategies combining opportunity details, industry context, and AWS solution recommendations

  • Customer profile creation — Generate company profiles using publicly available information covering industry, business model, geography, and recent developments

  • Solution recommendation — Cross-reference your registered solutions against opportunity requirements to find the best match

  • Funding recommendation — Evaluate opportunities against available AWS funding programs, estimate amounts, and create fund requests

  • Next step recommendations — Get prioritized action plans grounded in AWS co-sell standards and stage progression guidance

  • Opportunity progression — Upload supporting documents, extract relevant data, and progress opportunities through pipeline stages

Key benefits

  • Conversational access to Partner Central — Ask questions in natural language instead of navigating complex console workflows

  • Human-in-the-loop safety — All write operations require your explicit approval before execution

  • Multi-turn conversations — Refine your queries within a session without repeating context

  • File analysis — Attach documents (PDF, DOCX, XLSX, CSV, images) for the agent to analyze alongside your questions

  • Centralized access management — Control access through IAM policies with fine-grained permissions

  • Sandbox testing — Test workflows in an isolated sandbox environment before touching production data

  • Streaming responses — Get feedback via SSE as the agent processes your request

Usage examples

All AI-generated insights include a Session ID for traceability. Data is isolated to the logged-in partner's own opportunities. All content carries clear disclosure labels and is governed by the AWS Responsible AI Policy.

Pipeline insights

Get conversational intelligence about your sales pipeline. The agent analyzes stage progression, deadlines, stalled deals, and closed-lost patterns to surface what matters most.

  • "Which opportunities need my attention this week?"

  • "How many opportunities are closing next month?"

  • "What are the top reasons we've lost opportunities in the last 6 months?"

Opportunity summary

The agent synthesizes company name, industry, stage, expected monthly AWS spend, target close date, and other key details into a concise summary — no need to scan individual form fields.

  • "Give me a summary of opportunity O1234567890"

  • "What's the current status and key details for the Acme Corp deal?"

Sales play generation

The agent builds a customized sales strategy by combining the opportunity's details, the customer's industry context, and relevant AWS solution recommendations into a ready-to-use sales play.

  • "Generate a sales play for opportunity O1234567890"

  • "What's the best approach to sell cloud migration to this financial services customer?"

  • "Build me a sales strategy for the GlobalTech data analytics deal"

Customer profile creation

The agent generates a company profile using publicly available information — covering industry classification, business model (B2B/B2C/hybrid), geographic presence, company size, market focus, and recent business developments. Profiles are labeled "Generated with publicly available data and AWS AI insights."

  • "Create a customer profile for Acme Corp"

  • "What do we know about this customer's industry and business model?"

  • "Pull together a company overview for my upcoming meeting with GlobalTech"

Solution recommendation

The agent cross-references your registered solutions against opportunity requirements, showing solution name, description, and whether it's already attached to the opportunity.

  • "Which of our solutions best match opportunity O1234567890?"

  • "Is our data analytics solution already attached to this deal?"

  • "Recommend solutions for a customer looking to migrate their SAP workloads"

Funding recommendation

The agent evaluates each opportunity against available AWS funding programs based on opportunity details and program eligibility criteria. When a match is found, it displays program name, description, and detailed reasoning. You can then estimate funding amounts, create auto-populated fund request drafts, or learn more about programs conversationally. SCA (Strategic Collaboration Agreement) budget availability is surfaced when relevant, and all actions respect IAM permissions.

  • "Am I eligible for any funding programs on opportunity O6789012345?"

  • "Estimate the funding amount for a POC with this customer"

  • "Create a MAP benefit application for this opportunity"

Next step recommendations

The agent evaluates the opportunity against AWS's stage progression guidance, compares current data against criteria for well-qualified opportunities, and identifies exactly what information you still need to collect. The result is a prioritized action plan grounded in AWS co-sell standards.

  • "What do I need to do next to advance opportunity O1234567890?"

  • "Is this opportunity ready for submission? What fields are missing?"

  • "What are the requirements to move this deal from Prospect to Qualified?"

Opportunity progression

The agent accepts supporting documents (meeting transcripts, call notes, email summaries), extracts relevant information, maps it to opportunity fields, evaluates stage requirements, and updates the opportunity. If gaps remain, it returns a breakdown of satisfied vs. unsatisfied requirements.

  • "Here are my call notes — update opportunity O1234567890 with the relevant details"

  • "I'm attaching the meeting transcript. Progress this opportunity based on what we discussed."

  • "Review this email summary and tell me which opportunity fields it satisfies"

Get started

Ready to set up the Partner Central agents MCP Server? Head to the Getting started guide for step-by-step setup instructions.