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Client-side AWS Elemental MediaTailor integration with Google Ad Manager - AWS Elemental MediaTailor

Client-side AWS Elemental MediaTailor integration with Google Ad Manager

A MediaTailor client-side integration is required to use the Google Ad Manager Programmatic Access Libraries (PAL) SDKs and to use Google Ad Manager's open auction transaction type.

The PAL SDKs provide information about the content, device, and user data for a playback session. Through the PAL SDK, you can provide this information to Google Ad Manager, which can then make better determinations of what targeted ads to show. SDKs are available for Android, iOS, HTML5, and Cast. For information about using the PAL SDKs, see Google Ad Manager PAL SDK.

To create client-side integration with Ad Manager

  1. Use the PAL SDK to generate a nonce. For information about setting up a nonce, see your SDK documentation at Google Ad Manager PAL SDK.

    Note

    The nonce is an encrypted string that PAL generates for stream requests. Each request must have a unique nonce.

  2. Use the givn parameter in your ADS request to pass through the nonce value. To do this, update your ADS URL to include &givn=[player_params.givn]. For instructions, see Enabling client-side tracking.

Datazoom player SDKs

MediaTailor has partnered with Datazoom to provide free player SDKs to ease integrations with SDKs such as those offered in the Google Ad Manager PAL. For information about the Datazoom and MediaTailor partnership, see Datazoom free player SDKs. To access the Datazoom player SDKs, use the contact information on the Datazoom with AWS site.