# Getting started as an AWS Marketplace seller If you are an independent software vendor (ISV), channel partner, managed services provider (MSP), or individual who has something to offer that works with AWS products and services, you can register as a seller on AWS Marketplace. Registering as a seller is a prerequisite for publishing products for sale on AWS Marketplace. Based on where you reside and what type of products you're selling, AWS Marketplace has different registration requirements. The following sections provide you with an overview of the seller registration process, requirements, and related tools. To sell your software in AWS Marketplace, follow these steps: + Review [seller requirements for free products](#seller-requirements-for-publishing-free-products) and [requirements for paid products](#additional-seller-requirements-for-paid-products). + Complete the [seller registration process](seller-account-registering.md). + Learn more about [next steps](seller-account-registering.md) and [seller tools](additional-seller-tools.md). **Notes** Registering as an AWS Marketplace seller is a prerequisite to listing data products on AWS Data Exchange and making them available on AWS Marketplace. For more information about these requirements, see [Providing Data Products on AWS Data Exchange](https://docs.aws.amazon.com/data-exchange/latest/userguide/providing-data-sets.html) in the *AWS Data Exchange User Guide*. For information about the permissions that AWS Marketplace sellers need, see [Policies and permissions for AWS Marketplace sellers](detailed-management-portal-permissions.md). For more information about product listing fees, registered sellers can view the [AWS Marketplace Seller Terms](https://aws.amazon.com/marketplace/management/seller-settings/terms) in the AWS Marketplace Management Portal. For answers to frequently asked questions, refer to the [AWS Marketplace Sellers FAQ](https://d1.awsstatic.com/awsmp/solutions/aws-seller-faq.pdf). ## Seller requirements for publishing free software products Regardless of whether you charge for your product when you offer it in AWS Marketplace, you're selling that product. The cost to the customer is $0.00, but you and the customer agree to a mutual contract for use of the product. If you offer only free products, you don't have to provide banking information to AWS Marketplace. To create and offer free products in AWS Marketplace, you must: + Sell publicly available, full-feature production-ready software. + Have a defined customer support process and support organization. + Provide a means to keep software regularly updated and free of vulnerabilities. + Follow best practices and guidelines when marketing your product in AWS Marketplace. + Be an AWS customer in good standing and meet the requirements in the terms and conditions for AWS Marketplace sellers. ## Additional seller requirements for paid products If you charge for your products or offer Bring Your Own License model (BYOL) products, you must also meet the following requirements and provide this additional information: + You must be a permanent resident or citizen in an [eligible jurisdiction](seller-eligibility.md#eligible-jurisdictions), or a business entity organized or incorporated in one of those areas. + You must provide tax and bank account information. For US-based entities, a W-9 form and a banking account from a US-based bank are required. You must associate your bank account information with a [disbursement preference](set-disbursement-preferences.md) to create any public or private offers. + Non-US sellers are required to provide a (i) W-8 form, value-added tax (VAT) or goods and services tax (GST) registration number, and (ii) bank account with a SWIFT code in an eligible jurisdiction. If necessary, you can register for a virtual US bank account from [Hyperwallet](https://wssellers.hyperwallet.com/). **Note** This requirement does not apply to India-based sellers. For more information, see [Getting started as a seller in India](getting-started-seller-india.md). + To provide data products, you must also request on-boarding through the [Create case](https://console.aws.amazon.com/support/cases?#/create?issueType=customer-service) wizard for Support. + To sell products to customers whose AWS accounts are based in countries and territories in Europe, the Middle East, and Africa (EMEA) (excluding Turkey and South Africa) through Amazon Web Services EMEA SARL, you must [complete the **Know Your Customer** process](complete-kyc-process.md). In addition: + You receive up to two disbursements (for transactions through AWS Inc. and Amazon Web Services EMEA SARL). + You may be taxed on the listing fee for certain transactions, depending on location. For more information about taxes, see the [AWS Marketplace Sellers Tax](https://aws.amazon.com/tax-help/marketplace/) help page. If value-added tax (VAT) on your listing fee is assessed, AWS Marketplace will provide a tax-compliant invoice. + For more information about Amazon Web Services EMEA SARL, see *AWS EMEA Marketplace - Sellers* on the [Amazon Web Services Europe FAQs](https://aws.amazon.com/legal/aws-emea/) website. To sell into the AWS GovCloud (US) Region, sellers must have an [AWS GovCloud (US) account](https://aws.amazon.com/govcloud-us/getting-started/). For details on ITAR requirements, see the *[AWS GovCloud (US) User Guide](https://docs.aws.amazon.com/govcloud-us/latest/UserGuide/getting-started-sign-up.html)*. For questions about AWS Marketplace seller requirements or the registration process, contact the [AWS Marketplace Seller Operations](https://aws.amazon.com/marketplace/management/contact-us/) team. ### Eligible jurisdictions for paid products To sell paid software in AWS Marketplace, you must be a permanent resident or citizen in one of the following countries or SARs, or a business entity organized or incorporated therein: If you are moving from one jurisdiction to another, consult with your legal and tax advisor before proceeding, as this might have an impact on all active agreements. + Australia1 + Bahrain1 2 + Colombia1 2 + European Union (EU) member state1 + Hong Kong SAR + India3 + Israel1 2 + Japan4 + New Zealand1 + Norway1 2 + Qatar + South Korea + Switzerland1 2 + United Arab Emirates (UAE)1 2 + United Kingdom (UK)1 + United States (US) 1 Sellers of paid products in these countries must provide VAT registration information in country of establishment. 2 If you as a seller are located in the same country as the buyer, you may be responsible for tax invoicing, collections, and remittances. Please consult with your tax advisor. 3 India-based sellers can only sell to buyers in India. 4 From April 1. 2025, the following procedures are in effect for the collection and remittance of the 10% Japanese Consumption Tax (JCT) and the issuance of tax qualified invoice (TQI) by AWS Japan for products sold on AWS Marketplace: | Seller and customer scenario | Tax collection and invoice procedures | | --- | --- | | **Seller – **Independent software vendor (ISV) with an address outside of Japan.
**Customer – **AWS account with an address in Japan. | According to the Specified Platform Taxation rule, AWS Japan will do the following:[See the AWS documentation website for more details](http://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html)
To avoid duplication, the ISV should cease collecting or remitting Japanese Consumption Tax (JCT) and issuing Tax Qualified Invoices (TQIs). | | **Seller – **Independent software vendor (ISV) with an address in Japan.
**Customer – **AWS account with an address in Japan. | According to the Special Agency rule, AWS Japan will do the following:[See the AWS documentation website for more details](http://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html)
The ISV must do the following:[See the AWS documentation website for more details](http://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html) | | Channel Partner Private Offer (CPPO), ISV outside Japan.[See the AWS documentation website for more details](http://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html) | For the first transaction, the Channel Partner must report the Japanese Consumption Tax (JCT) according to the reverse-charge tax mechanism.
For the second transaction:[See the AWS documentation website for more details](http://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html) | | Channel Partner Private Offer (CPPO), all sellers and customers in Japan.[See the AWS documentation website for more details](http://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html) | For the first transaction (from October 6, 2025 (UTC)):[See the AWS documentation website for more details](http://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html)
For the second transaction:[See the AWS documentation website for more details](http://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html) | | Channel Partner Private Offer (CPPO), ISV and Channel Partner outside Japan.[See the AWS documentation website for more details](http://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html) | For the first transaction, AWS Japan does not issue an invoice or collect Japan Consumption Tax (JCT) as this is outside the scope of JCT.
For the second transaction:[See the AWS documentation website for more details](http://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html)
To avoid duplication, the Channel Partner should cease collecting or remitting Japanese Consumption Tax (JCT) and issuing Tax Qualified Invoices (TQIs). | | Channel Partner Private Offer (CPPO), Channel Partner outside Japan.[See the AWS documentation website for more details](http://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html) | For the first transaction, AWS Japan does not issue an invoice or collect Japan Consumption Tax (JCT) as this is outside the scope of JCT.
For the second transaction:[See the AWS documentation website for more details](http://docs.aws.amazon.com/marketplace/latest/userguide/user-guide-for-sellers.html)
To avoid duplication, the Channel Partner should cease collecting or remitting Japanese Consumption Tax (JCT) and issuing Tax Qualified Invoices (TQIs). | For more information about VAT, invoicing, and your tax obligations as a seller, see [AWS Marketplace Sellers](https://aws.amazon.com/tax-help/marketplace/) on [Amazon Web Service Tax Help](https://aws.amazon.com/tax-help/). If a business entity is not incorporated in one of the countries or SARs listed above, see [Resource for companies outside of AWS Marketplace jurisdictions](https://s3.us-west-2.amazonaws.com/external-mp-channel-partners/Resources_page.pdf). ## AWS Marketplace Management Portal You can use the [AWS Marketplace Management Portal](https://aws.amazon.com/marketplace/management/tour) to manage the products that you sell in AWS Marketplace. All registered sellers can access the AWS Marketplace Management Portal using their AWS credentials for the account that they used to create their products. The account that you use is defined as the seller of record when a customer subscribes to your product. If you need help determining the specific account that is the seller of record for your products, contact the [AWS Marketplace Seller Operations](https://aws.amazon.com/marketplace/management/contact-us/) team. You can complete the following tasks on the portal: + Register as an AWS Marketplace seller. + Use the **Products** page to submit new software products and update existing software products. + Monitor the status of your requests. + Upload files needed to create and manage your new software products. + Manage your software products into incremental channel revenue by taking advantage of the go-to-market activities. + Measure the results of your marketing efforts within hours of launch, including the usage and revenue driven by your campaigns. + Enable customer service representatives to retrieve customer data in real time. + Initiate an automatic Amazon Machine Image (AMI) scan to detect vulnerabilities. **Note** Data products are published and managed from the AWS Data Exchange console. AWS Data Exchange providers can use the AWS Marketplace Management Portal to register as a seller, request AWS Data Exchange on-boarding, access seller reports, and submit refund requests.