Getting started with professional services products in AWS Marketplace - AWS Marketplace
PrerequisitesCreate a professional services productCreate private offersEdit product informationEditing product pricingEdit product visibilityRemove a professional services product

Getting started with professional services products in AWS Marketplace

As a seller, you can offer professional services to AWS Marketplace buyers. Professional services include services to assess, migrate, support, manage, and train others in how to use AWS services and products in AWS Marketplace. Your product definition tells buyers about the services that you offer and explains why they should select your company for those services. AWS Marketplace allows buyers to contact you. You agree on a contract, and then you create a private offer that allows the buyer to purchase your services for a fixed cost. The following sections show you how to get started with a professional services product, providing the steps that you need to create your first product and offer it to your customers.

The following video explains more about listing professional services products in AWS Marketplace.

Prerequisites

To sell professional services on AWS Marketplace, you must complete the following prerequisites:

  • Have access to the AWS Marketplace Management Portal. This is the tool that you use to register as a seller and manage the products that you sell on AWS Marketplace. To learn more about getting access to the AWS Marketplace Management Portal, see Policies and permissions for AWS Marketplace sellers.

  • Register as an AWS Marketplace seller and submit your tax and banking information. You must provide a non-UK bank account to receive disbursements. To learn more about becoming an seller, see Getting started as an AWS Marketplace seller.

  • You must have a professional services product to offer that is related to an AWS service or at least one public product in AWS Marketplace. Your product must either directly support those products, or offer services that drive subscriptions to those products.

Note

Your product must be listed in at least one of these primary categories: Assessments, Implementation, Managed services, Premium support, or Training.

For more information about professional services product guidelines, see Requirements for professional services products on AWS Marketplace.

Create a professional services product

The following procedure describes how to create a new professional services product in the AWS Marketplace Management Portal.

To create a professional services product

  1. Open a web browser and sign into the AWS Marketplace Management Portal.

  2. From the Products menu, select Professional services. This page shows you all professional services products that you have already created, as well as any requests you have made for creating or modifying these products.

  3. On the Professional Services products tab, select Create professional services product.

  4. On the Create product page, provide the information for your product, and select Submit. For more information about the details that you must provide, see Providing details for a professional services product in AWS Marketplace.

  5. (Optional) From the Products menu of AWS Marketplace Management Portal, select Professional services, then choose the Requests tab. Verify that you see your product request with the correct Product title, and that the Request status is Under review. Your product should be created in limited preview mode within a few minutes.

Note

You can return to the Requests tab of the Professional services page to see the status of your request at any time. Any errors in the creation process will appear here. You can select the request to see the request details or to fix errors.

When your product is initially created, it's only accessible to your AWS account (the one you used to create the product). If you view the product from the Professional services page, you can select View on AWS Marketplace to view the product details as they appear in AWS Marketplace for buyers. This detail listing isn't available to other AWS Marketplace users, unless you extend a private offer to them.

To learn how to make the product available publicly, see Edit product visibility.

Create private offers

When a potential buyer views your product on AWS Marketplace, they can't purchase it directly. When they attempt to subscribe, they are redirected to request a private offer from you. AWS Marketplace sends an email message to your AWS Marketplace seller account root user email address, informing you that the customer has requested a private offer. The following procedure describes how to respond to this request.

Note

When you create a private offer higher than $250,000 through the AWS Marketplace Management Portal, additional approval may be required. For more information, contact the Private Offer Success Team (POST), Vendor Finance Success (VFS), or Seller Reporting teams through the AWS Marketplace Management Portal.

To create a private offer for a professional services product

  1. Contact the customer to resolve any questions you have about the request. Agree on the offer terms before creating the private offer in AWS Marketplace. The buyer is not obligated to purchase your product, so it makes sense to agree before creating the offer.

  2. Open a web browser and sign into the AWS Marketplace Management Portal.

  3. Select Offers from the menu, and then select Create private offer.

  4. On the Create private offer page, select the product that you want to create a private offer for. Only currently available products are included.

  5. Choose the Offer Type.

  6. From the Product type drop-down menu, choose Professional service product, select the product you wish to create a private offer for, and then choose Continue to offer details.

  7. Add Offer information such as offer name and offer description. In addition, choose if this private offer is for a renewal. The default selection will be No.

  8. Enter the Offer expiration date and choose Next. This date dictates how long the buyer has to subscribe to this private offer. After 23:59:59 UTC on this date, the buyer will no longer be able to access the private offer.

  9. Choose Next.

  10. On the Configure offer pricing and duration page, choose the pricing model, contract duration, offer currency, and product dimension (if relevant). You can choose from contract pricing with upfront payment, installment plan, and variable payments. For the variable payment pricing, see Pricing professional service products in AWS Marketplace.

  11. On the Add buyers page, provide an AWS account ID for each AWS Marketplace buyer you are extending the private offer to. Each selected buyer must have an AWS account in an AWS Region where the selected offer currency is supported. To add another AWS account ID, choose Add another buyer. You can add up to 24 buyers to each private offer.

  12. Choose Next.

  13. On the Configure legal terms and offer documents page, add custom legal terms. Upload up to five files related to your private offer, including legal terms, a statement of work, a bill of materials, a pricing sheet, or other addendums. These files will be merged into one document when the offer is created.

  14. On the Review and create page, review the details of your private offer. After you review and confirm, choose Create offer to publish the offer and extend it to the buyers you chose.

Note

Your offer may take some time to be published. After it's published, you can view the offer on the Manage offers page. If you need to edit an offer (that has not yet been accepted), you can do so from that page.

After the offer is published it will be available on the Manage private offers page. From this page, you can use the Actions menu for that offer, select Copy offer URL, and then send it in an email message to the buyer to accept.

Edit product information

The following procedure describes how to edit the product information for an existing professional services product in the AWS Marketplace Management Portal.

To edit product information

  1. Open a web browser and sign into the AWS Marketplace Management Portal.

  2. From the Products menu, select Professional services. This page shows you all professional services products that you have already created, as well as any requests you have outstanding for creating or modifying these products.

  3. Select an existing product that you would like to edit. Then, from the Request changes menu, select Update product information.

  4. Make the changes to the details. For more information about the fields you can edit, see Providing details for a professional services product in AWS Marketplace.

  5. Select Submit to create the request.

  6. (Optional) If you are not already on the Requests tab of the Professional services page, then from the Products menu of AWS Marketplace Management Portal, select Professional services, then choose the Requests tab. Verify that you see your request with the correct Product title, and that the Request status is Under review. Your product will be updated with the changes you requested within a few minutes. If there is an error, you can view it here and resubmit your edits after fixing the errors.

Editing product pricing

The following procedure describes how to edit the pricing information for an existing professional services product in the AWS Marketplace Management Portal.

To edit product pricing

  1. Open a web browser and sign into the AWS Marketplace Management Portal.

  2. From the Products menu, select Professional services. This page shows you all professional services products that you have already created, as well as any requests you have made for creating or modifying these products.

  3. Select an existing product that you would like to edit, then from the Request changes menu, select Update pricing dimensions.

    Note

    You can only add new pricing dimensions through the AWS Marketplace Management Portal. To modify or remove previously created dimensions, contact the AWS Marketplace Seller Operations team with your request. In your request, include the product ID and details about what dimensions you want to change or remove.

  4. Add any new pricing dimensions that you want. For more information about the pricing fields, see Providing details for a professional services product in AWS Marketplace.

  5. Select Submit to create the request.

  6. (Optional) From the Products menu of AWS Marketplace Management Portal, select Professional services, then choose the Requests tab. Verify that you see your request with the correct Product title, and that the Request status is Under review. Your product will be updated with the changes you requested within a few minutes. If there is an error, you can view it here and resubmit your edits after fixing the errors.

Edit product visibility

By default, products are created with limited visibility—a new product is only visible from your account. You can make the product publicly visible in the AWS Marketplace. The following procedure describes how to edit the visibility of an existing professional services product in the AWS Marketplace Management Portal.

Note

For Professional Services products in the limited state, there is no allowlist and as long as you have 1 other product in the public state, you can proceed to create private offers. Private offers on professional services products in the limited state can be accepted by specified buyers without adding them to the product's allowlist.

To edit product visibility

  1. Open a web browser and sign into the AWS Marketplace Management Portal.

  2. From the Products menu, select Professional services. This page shows you all professional services products that you have already created.

  3. Select an existing product that you would like to edit or update the visibility. Then, from the Request changes menu, select Update product visibility.

  4. Select an option to update your product visibility and choose Submit to submit your request for review.

  5. Verify that the Requests tab shows the Request status as Under review. When the request completes, the status becomes Succeeded. If the status is Failed, select the request name to view the Issues Found.

Note

To make a product visible in the public AWS Marketplace catalog requires a product review by the AWS Marketplace Seller Operations team to ensure that the product meets the product guidelines (see Requirements for professional services products on AWS Marketplace). The request can take several days to complete.

Remove a professional services product

The following procedure describes how to remove an existing professional services product from the AWS Marketplace Management Portal.

Note

Removing a professional services product would not affect active private offers.

To remove a product

  1. Open a web browser and sign into the AWS Marketplace Management Portal.

  2. From the Products menu, select Professional services. This page shows you all professional services products that you have already created.

  3. Select an existing product that you would like to remove. Then, from the Request changes menu, select Update product visibility.

  4. Select Restricted as the visibility option to update your product visibility and choose Submit.

  5. Verify that the Requests tab shows the Request status as Under review. When the request completes, the status becomes Succeeded.

Note

The request can take several days to complete. Products with active offers will be moved to restricted state until the last active subscription or contract is completed and then removed from AWS Marketplace. Restricted status means that existing users can continue to use the product. However, the product will no longer be visible to the public or be available to new users.