Listing Container-based AI agent products

Sign in to the AWS Marketplace Management Portal with your AWS seller account.

Select Products and then select AI Agents and Tools in the navigation bar.

Select the Create AI Agents and Tools product menu, then choose Container-based AI agents & tools.

Select Generate product ID and product code.

(Optional) Add tags to support tag-based authorization.

Select Continue.

In Product information, enter:

Enter support details and add optional learning resources by choosing Add resource.

In the Product categories menu, choose 1-3 categories. We recommend that you choose at least one category from the AI Agents & Tools business categories.

Enter keywords to improve search discoverability.

(Optional) Add video and image assets according to the guidelines.

Choose Next.

Choose pricing model.

Select Next.

In Set prices.

Select Next.

Enter a refund policy.

Select Next.

Choose Standard Contract for AWS Marketplace or Custom EULA.

Select Next.

Add an initial repository for your container product.

Select Next.

In Configure offer availability, choose your geographic availability settings.

Select Next.

In Configure allowlist, list any AWS accounts that should have access to the listing while in the limited state.

Select Submit to create a new change request for limited visibility testing.

Wait 10-15 minutes until your request status is in the Succeeded state.

Locate the URL for the ECR repository:

Select View push commands to open a list of instructions, including commands you can use to push Docker container images and Helm charts to that repository. For general information about how to push container images and other artifacts to repositories, see Pushing an image in the Amazon Elastic Container Registry User Guide.

Use the commands listed to push any needed artifacts from your local repository to the AWS Marketplace repository for your product.

Repeat for each container image or artifact you need in your version.

After you upload your artifacts, you're ready to create the version of your product.

Open the AI Agents and Tools products page in the AWS Marketplace Management Portal.

Select your container product and click the Request changes dropdown menu, select Update versions, and select Add new version.

In Delivery options, enter:

Select Add delivery option.

For Delivery method, select Container image and fill in:

If you selected an AI agent or A2A Server tool type, confirm that your agent uses reasoning LLMs and demonstrates autonomous capabilities. These requirements help ensure that agents offered on AWS Marketplace meet a high quality bar. If your agent does not meet both requirements, choose a different tool type.

Select Add version.

Wait and refresh the page until the request status shows Succeeded.

Adding a new version automatically scans the container images for vulnerabilities.

Open the AI Agent and Tools products page in the AWS Marketplace Management Portal.

Select your container product in the list.

Select View on AWS Marketplace.

Review your product detail page for accuracy. Ensure the usage instructions sufficiently guide the buyer through the necessary steps to launch your product.

Submit an Update visibility request to public: