Step 1: Register and create your seller profile - AWS Marketplace
Required informationRegister as an AWS Partner and AWS Marketplace sellerCreate additional AWS Marketplace accountsInformation required for your public profileSteps to create your public profileBest practices for your public profileNext steps

Step 1: Register and create your seller profile

AWS Marketplace consolidates the management portal with AWS Partner Central. To begin selling on AWS Marketplace, sign in to your AWS account and complete the registration process to create your seller profile.

Information required for registration

To register AWS Partner Central and AWS Marketplace, you need to provide the following information:

Valid government-issued photo ID

A government-issued photo ID for identity verification.

Legal company name

The official registered name of a business entity. This name must be unique across all sellers on AWS Marketplace and appears on all legal documents and agreements with AWS Marketplace.

Business Tax ID and tax registration location

Your business tax identification number (such as EIN, VAT, GST, or other country-specific tax identifier) used for tax reporting and business verification. AWS uses this information for business verification only and does not change your billing information in the AWS account.

Alliance lead contact

The name of the person who will manage the partner relationship with AWS. You can update this information after registration.

Alliance lead email

The email address of the person who will manage the partner relationship with AWS. You can update this information after registration.

Register as an AWS Partner and AWS Marketplace seller

  1. Navigate to https://aws.amazon.com/partners/marketplace/ and choose Register Now.

  2. Sign in to the AWS account where you want to register with AWS Marketplace.

  3. You will be redirected to the AWS Partner Central service homepage. Choose Get Started.

  4. Follow the Partner Central registration process.

  5. Complete identity verification and business verification.

  6. Complete the registration form with alliance lead information.

After you complete registration, you are redirected to the AWS Partner Central page. In the left navigation pane, scroll to AWS Marketplace settings and choose Add public profile to complete your public seller profile.

Create additional AWS Marketplace accounts

If you need additional AWS Marketplace accounts (for example, to manage separate accounts across different countries or regions), follow these steps:

  1. Navigate to https://aws.amazon.com/partners/marketplace/ and choose Register Now.

  2. Sign in to the AWS account where you want to register with AWS Marketplace.

  3. You will be redirected to the AWS Partner Central service homepage. Choose Create an AWS Marketplace account (located in the bottom right). Do not choose Get Started because you already have an AWS Partner account.

  4. Provide your legal business name and choose Next.

  5. Complete identity verification and business verification.

Note

If you are an existing AWS Partner creating an additional Marketplace account, you do not need to repeat the Partner Central registration process.

After you complete registration, you are redirected to the AWS Partner Central page. In the left navigation pane, scroll to AWS Marketplace settings and choose Add public profile to complete your public seller profile.

Information required for your public profile

To create your public AWS Marketplace seller profile, you need to provide the following information:

Display name

The name that appears to buyers on AWS Marketplace, which can be the legal company name or a doing-business-as (DBA) name.

Company website

Your company's official website URL. This helps buyers verify your company's legitimacy and learn more about your business.

Company description

A brief description of your company, including your products, services, and value proposition. This information helps buyers understand what your company offers.

Contact information

Contact details for customer support, including email address and phone number. This information is used by buyers who need assistance with your products.

Note

You can update your public profile information at any time after registration by accessing the Marketplace settings section in the portal.

Steps to create your public profile

After registering as a seller, create your public profile with the following steps:

  1. On the Marketplace Settings page, choose Add public profile.

  2. Upload a company logo by choosing Upload in the logo section.

  3. Enter your Display name (up to 40 characters). This can be different from your legal business name.

  4. Enter your company's URL to website.

  5. Enter your company description in the text area (up to 600 characters).

  6. Choose Submit to save your public profile.

Best practices for your public profile

Consider these best practices when creating your public profile:

  • Ensure your company description clearly communicates your value proposition and the types of products you offer.

  • Use a professional and active customer support email address that is monitored regularly.

  • Verify that your company website is up-to-date and includes information about your products and services.

  • Make sure your display name is recognizable and consistent with your branding in other channels.

  • Provide accurate contact information to ensure buyers can reach you if they have questions or issues.

Next steps

After creating your public profile, you can proceed to the next step in the registration process: Step 2: Provide tax information.

If you're only planning to offer free products on AWS Marketplace, you've completed the required registration steps. However, if you plan to offer paid products, you must complete all the remaining registration steps.