Step 1: Register and create your seller profile
Creating your public profile is the first step in the seller registration process. Your public profile contains information about your company that will be visible to potential buyers in AWS Marketplace.
Information required for registration and your public profile
To create your public profile, you need to provide the following information:
- Legal company name
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The official registered name of a business entity. This name must be unique across all sellers on AWS Marketplace and appears on all legal documents and agreements with AWS Marketplace.
- Display name
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The name that appears to buyers on AWS Marketplace, which can be the legal company name or a doing-business-as (DBA) name.
- Company website
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Your company's official website URL. This helps buyers verify your company's legitimacy and learn more about your business.
- Company description
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A brief description of your company, including your products, services, and value proposition. This information helps buyers understand what your company offers.
- Contact information
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Contact details for customer support, including email address and phone number. This information is used by buyers who need assistance with your products.
Steps to register as a seller
Follow these steps to create your public profile in AWS Marketplace:
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Sign in to the AWS Management Console using the AWS account you want to use for selling on AWS Marketplace.
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Navigate to the AWS Marketplace Management Portal at https://aws.amazon.com/marketplace/management/
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On the Register to sell on AWS Marketplace page, enter your Legal business name in the required field.
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(Optional) Complete the Tell us about yourself section by selecting your business purpose, product types, pricing models, primary category, and industry segment. This information helps AWS Marketplace provide relevant resources and support.
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Choose Register and sign into management portal to complete your registration.
After registration, you're redirected to the Settings page where you can complete your public profile by choosing Add public profile.
Note
You can update your public profile information at any time after registration by accessing the Account settings section in the AWS Marketplace Management Portal.
Steps to create your public profile
After registering as a seller, create your public profile with the following steps:
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On the Settings page, choose Add public profile.
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Upload a company logo by choosing Upload in the logo section.
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Enter your Display name (up to 40 characters). This can be different from your legal business name.
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Enter your company's URL to website.
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Enter your company description in the text area (up to 600 characters).
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Choose Submit to save your public profile.
Best practices for your public profile
Consider these best practices when creating your public profile:
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Ensure your company description clearly communicates your value proposition and the types of products you offer.
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Use a professional and active customer support email address that is monitored regularly.
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Verify that your company website is up-to-date and includes information about your products and services.
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Make sure your display name is recognizable and consistent with your branding in other channels.
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Provide accurate contact information to ensure buyers can reach you if they have questions or issues.
Next steps
After creating your public profile, you can proceed to the next step in the registration process: Step 2: Provide tax information.
If you're only planning to offer free products on AWS Marketplace, you've completed the required registration steps. However, if you plan to offer paid products, you must complete all the remaining registration steps.
