# Analytics Studio
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Analytics Studio is a unified web interface for business analysts or data analysts to create and view dashboards, query and explore clickstream data, and manage metadata. 

## Modules
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 Below are the modules included in the Analytics Studio. 
+  **Dashboard**. View the out-of-the-box dashboard and custom dashboards (if any). 
+  **Exploration**. Use advanced analytics models to query clickstream data beyond the out-of-the-box dashboard. 
+  **Analyses**. Create and modify dashboards, as well as manage datasets. 
+  **Data management**. View and manage the metadata for clickstream data. 

## Terms and concepts
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 This section describes key concepts and terms used in Analytics Studio. 

 **Event**. Clickstream data generated by a user action within an app or website (such as clicking, and visiting a page). 

 **Preset event**. Events that are automatically collected by clickstream SDK, usually with a name starting with an underscore '\$1'. 

 **Custom event**. Events that are defined and collected by an app owner. The collection timing and business purpose of the event varies by apps. 

 **Event parameter**. Event parameters are used to describe the various dimensions of information at the time an event occurred. They fall into two categories: public parameters and private parameters. 

 **Public parameter**. The parameters that all events include, such as user information (user\$1id), and device information (app version, device model, etc.) 

 **Private parameter**. The parameters that are unique to certain events, such as user-customized parameters. 

 **User attribute.**. User attribute is used to record the property of a user. They fall into two categories: preset attributes collected by SDK presets, such as '\$1first\$1visit\$1date'; custom attributes, that is, user attributes reported by the user themselves, such as 'email\$1address'.