# User privacy
<a name="advsec07"></a>


| ADVSEC07: How do you balance user privacy concerns with effective ad targeting? | 
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 A privacy sandbox within a web browser is designed to limit and reduce cross-site and cross-application tracking. This highlights a new age of user privacy, where there are less trackers between a user’s internet browser and the end connections designed to increase a user’s privacy. There is also an improved user experience with enhanced browser security and more transparent data practices. 

**Topics**
+ [ADVSEC07-BP01 Enable secure data privacy and collaboration between advertisers while protecting user privacy](advsec07-bp01.md)