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ADVSUS08-BP01 Optimize privacy workload processing patterns and resource allocation for sustainability - Video Streaming Advertising Lens

ADVSUS08-BP01 Optimize privacy workload processing patterns and resource allocation for sustainability

For privacy-enhanced collaboration, advertising workloads have specific sustainability considerations for combining first and third-party customer data directly.

Implementation guidance

  • Schedule intensive privacy computations during periods of lower carbon intensity.

  • Use batch processing for data cleansing and matching operations.

  • Implement efficient data compression and formatting using formats such as Parquet.

  • Leverage AWS Graviton processors for energy-efficient computing.

  • Use serverless architectures for matching operations where possible.

  • Implement auto scaling based on actual collaboration workload patterns.

  • Configure Regional data aggregation before central processing to reduce transfer needs.

Key AWS services

  • AWS Lambda

  • AWS Graviton Processors

  • AWS Auto Scaling

Resources