# ADVOPS01-BP01 Assess trade-offs between ad serving architecture options and associated risks
When designing the ad serving infrastructure, evaluate the trade-offs between different architectural approaches and their associated risks. This includes considering factors such as performance, scalability, availability, security, and cost to determine the optimal solution.
## Implementation guidance
+ Assess the performance and scalability requirements of your ad serving workload, including peak traffic patterns and seasonal fluctuations. Evaluate architectures that can dynamically scale, such as serverless or containerized approaches.
+ Analyze the availability and reliability needs of your ad serving infrastructure, ensuring that your architecture includes redundancy and fault tolerance mechanisms to maintain high uptime.
+ Evaluate the security risks associated with your ad serving workload, such as bot attacks and ad fraud, and implement appropriate controls like web application firewalls and rate limiting.
## Key AWS services
### Key AWS services
+ [AWS Lambda](https://aws.amazon.com/lambda/)
+ [AWS Fargate](https://aws.amazon.com/fargate/)
+ [Amazon ECS](https://aws.amazon.com/ecs/)
+ [Amazon EKS](https://aws.amazon.com/eks/)
+ [Amazon CloudFront](https://aws.amazon.com/cloudfront/)
+ [Amazon Route 53](https://aws.amazon.com/route53/)
+ [AWS WAF](https://aws.amazon.com/waf/)
+ [ Application Load Balancer ](https://aws.amazon.com/elasticloadbalancing/application-load-balancer/)
+ [ Amazon Virtual Private Cloud ](https://aws.amazon.com/vpc/)
### Resources
+ [Building Applications with Serverless Architectures](https://aws.amazon.com/lambda/serverless-architectures-learn-more/)