WhatsApp Message Templates
Important
Starting on 4/1/2025 Meta will block marketing message templates sent to the US country code
of +1. For more information, see Per-User Marketing Template Message Limits
You can use message templates to create message types that you use frequently, such as weekly newsletters or appointment reminders. Template messages are the only type of message that can be sent to customers who have yet to message you, or who have not sent you a message in the last 24 hours. You can manage message templates using the AWS End User Messaging API and the AWS End User Messaging Social console.
Meta assigns each template a quality rating and status. The quality rating impacts a template's status and lowers a template's pacing or sending rate.
Templates are associated with your WhatsApp Business Account (WABA), can be managed through the AWS End User Messaging Social console, and are reviewed by WhatsApp.
You can send the following template types:
Text-based
Media-based
Interactive message
Location-based
Authentication templates with one-time password buttons
Multi-Product Message templates
Meta provides pre-approved sample templates. To learn more, see Sample message templates
For more information on the types of message templates, see Message template
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