# Brand safety
<a name="advsec08"></a>


| ADVSEC08: How do you verify brand safety and proper content moderation in your workload? | 
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 Facilitating brand safety while meeting regulatory, security, and privacy standards in for your advertising workloads is essential for multiple reasons. Legal compliance is equally critical, as adherence to regulations like GDPR and CCPA assists to avoid fines while facilitating proper handling of personally identifiable information (PII). Financial security is protected by blocking fraud and misplacement, verifying ads appear in appropriate contexts and maximizing ROI on ad spend. 

**Topics**
+ [ADVSEC08-BP01 Create guardrails and controls to maintain brand safety and content moderation within your workload](advsec08-bp01.md)
+ [ADVSEC08-BP02 Look for opportunities to block ad fraud and enhance transparency in your advertising solution](advsec08-bp02.md)