LeadInteraction
Represents a specific interaction or touchpoint with a lead customer. This structure captures details about communications, meetings, or other engagement activities that help track the lead's progression and engagement history.
Contents
Note
In the following list, the required parameters are described first.
- Contact
-
Contains contact information for the customer representative involved in the lead interaction, including their name, title, and contact details.
Type: LeadContact object
Required: Yes
- CustomerAction
-
Describes the action taken by the customer during or as a result of the interaction, such as requesting information, scheduling a meeting, or expressing interest in a solution.
Type: String
Pattern:
(?s).{1,255}Required: Yes
- SourceId
-
The unique identifier of the specific source that generated the lead interaction. This ID provides traceability back to the original lead generation activity.
Type: String
Pattern:
(?s).{1,255}Required: Yes
- SourceName
-
The descriptive name of the source that generated the lead interaction, providing a human-readable identifier for the lead generation channel or activity.
Type: String
Pattern:
(?s).{1,255}Required: Yes
- SourceType
-
Specifies the type of source that generated the lead interaction, such as "Event", "Website", "Referral", or "Campaign". This categorization helps track lead generation effectiveness across different channels.
Type: String
Pattern:
(?s).{1,255}Required: Yes
- BusinessProblem
-
Describes the business problem or challenge that the customer discussed during the interaction. This information helps qualify the lead and identify appropriate solutions.
Type: String
Pattern:
(?s).{20,2000}Required: No
- InteractionDate
-
The date and time when the lead interaction occurred, in ISO 8601 format (UTC). This timestamp helps track the chronology of lead engagement activities.
Type: Timestamp
Required: No
- Usecase
-
Describes the specific use case or business scenario discussed during the lead interaction. This helps categorize the customer's interests and potential solutions.
Type: String
Pattern:
(?s).{1,255}Required: No
See Also
For more information about using this API in one of the language-specific AWS SDKs, see the following: