# Syncing brand profiles with registrations
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Sync connects a brand profile to your registrations in both directions. You can create or update registrations that are pre-filled from a brand profile, or create or update a brand profile from an existing registration. With smart match enabled, an AI model maps fields between the profile and the registration form semantically. These operations run asynchronously and return a job you can track.

**Topics**
+ [Create registrations from a brand profile](nx-features-brand-profiles-sync-create-regs.md)
+ [Update registrations from a brand profile](nx-features-brand-profiles-sync-update-regs.md)
+ [Create a brand profile from a registration](nx-features-brand-profiles-sync-create-bp.md)
+ [Update a brand profile from a registration](nx-features-brand-profiles-sync-update-bp.md)
+ [List registrations from a brand profile](nx-features-brand-profiles-sync-list-regs.md)
+ [Track brand profile jobs](nx-features-brand-profiles-sync-jobs.md)