# Latency sensitive advertising
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| ADVREL02: How do your latency sensitive advertising workloads react to including throttling and rate-limiting scenarios? | 
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 Consider strategies for managing latency-sensitive advertising workloads through throttling and rate-limiting implementations. Avoid traditional retry mechanisms for fast-failing services, implement effective caching strategies, and proportionally scale across all system components to maintain consistent performance. 

**Topics**
+ [ADVREL02-BP01 To allow fast and graceful failure of latency-sensitive services, avoid exponential backing off and retry](advrel02-bp01.md)
+ [ADVREL02-BP02 Implement a caching strategy](advrel02-bp02.md)
+ [ADVREL02-BP03 Prevent scale mismatch of both internal services and external partners](advrel02-bp03.md)