Concepts and definitions

This section describes key concepts and defines terminology specific to this solution:

custom headers

Amazon CloudFront can be configured to add custom headers, which enable you to send and gather information from your origin that you don’t get with typical viewer requests.

header bidding

Header bidding is a process that enables publishers to capture bids for ad units from demand sources that might otherwise have been missed. By implementing header bidding, a publisher can gather bids from multiple sources that will then compete directly with bids from the ad server

Prebid Server

Prebid Server is an open source solution for server-to-server header bidding.

wrapper

A wrapper is a type of Software Development Kit (SDK) for advertising. A wrapper provides browser code to consolidate multiple header bidding partners into a unified framework. It simplifies the management of ad placements and real-time bidding across different ad networks, optimizing ad revenues by allowing simultaneous bids on inventory.