Account considerations
Choosing the right AWS account for your AWS Marketplace seller registration is an important decision that will support your marketplace business. Here are key considerations to help you make the best choice:
Choosing your seller account
AWS Marketplace recommends using a new account to register as a seller. This account will become the seller of record for your products and will be used for reporting, disbursement, and communication from AWS Marketplace to you.
Important
Once you register as a seller and list a product, you can't change the account associated with your products. All AWS Marketplace interactions will be tied to the account you choose, so it's worth taking time to select the right one.
Using a new account offers several advantages:
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Clean separation between your AWS Marketplace business and other AWS activities
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Simplified billing and financial tracking
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Easier compliance and audit management
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Reduced risk of account-related issues affecting your marketplace business
If you prefer to use an existing account, you can do so as long as it was created after September 27, 2017.
Setting up secure access
For security best practices, we recommend using AWS Identity and Access Management (IAM) roles to sign in to the AWS Marketplace Management Portal rather than using your root account credentials. For comprehensive security guidance, see AWS Marketplace security.
You can also configure your account to allow multiple users with different permissions to access the AWS Marketplace Management Portal. For more information about setting up user access, see Controlling access to AWS Marketplace Management Portal.
Setting up communications
You'll need to provide an email address for important notifications and account updates. Make sure this email address is:
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Accessible by appropriate contacts within your organization
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A real email address, not an alias (some AWS teams can only send emails to the registered address)
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Monitored regularly for important account and payment notifications
Ready to register?
Once you've selected your account, you can begin the seller registration process. For step-by-step registration instructions, see Registration process.
