This is the new *CloudFormation Template Reference Guide*. Please update your bookmarks and links. For help getting started with CloudFormation, see the [AWS CloudFormation User Guide](https://docs.aws.amazon.com/AWSCloudFormation/latest/UserGuide/Welcome.html).

# AWS::Pinpoint::InAppTemplate InAppMessageContent
<a name="aws-properties-pinpoint-inapptemplate-inappmessagecontent"></a>

Specifies the configuration of an in-app message, including its header, body, buttons, colors, and images.

## Syntax
<a name="aws-properties-pinpoint-inapptemplate-inappmessagecontent-syntax"></a>

To declare this entity in your CloudFormation template, use the following syntax:

### JSON
<a name="aws-properties-pinpoint-inapptemplate-inappmessagecontent-syntax.json"></a>

```
{
  "[BackgroundColor](#cfn-pinpoint-inapptemplate-inappmessagecontent-backgroundcolor)" : {{String}},
  "[BodyConfig](#cfn-pinpoint-inapptemplate-inappmessagecontent-bodyconfig)" : {{BodyConfig}},
  "[HeaderConfig](#cfn-pinpoint-inapptemplate-inappmessagecontent-headerconfig)" : {{HeaderConfig}},
  "[ImageUrl](#cfn-pinpoint-inapptemplate-inappmessagecontent-imageurl)" : {{String}},
  "[PrimaryBtn](#cfn-pinpoint-inapptemplate-inappmessagecontent-primarybtn)" : {{ButtonConfig}},
  "[SecondaryBtn](#cfn-pinpoint-inapptemplate-inappmessagecontent-secondarybtn)" : {{ButtonConfig}}
}
```

### YAML
<a name="aws-properties-pinpoint-inapptemplate-inappmessagecontent-syntax.yaml"></a>

```
  [BackgroundColor](#cfn-pinpoint-inapptemplate-inappmessagecontent-backgroundcolor): {{String}}
  [BodyConfig](#cfn-pinpoint-inapptemplate-inappmessagecontent-bodyconfig): {{
    BodyConfig}}
  [HeaderConfig](#cfn-pinpoint-inapptemplate-inappmessagecontent-headerconfig): {{
    HeaderConfig}}
  [ImageUrl](#cfn-pinpoint-inapptemplate-inappmessagecontent-imageurl): {{String}}
  [PrimaryBtn](#cfn-pinpoint-inapptemplate-inappmessagecontent-primarybtn): {{
    ButtonConfig}}
  [SecondaryBtn](#cfn-pinpoint-inapptemplate-inappmessagecontent-secondarybtn): {{
    ButtonConfig}}
```

## Properties
<a name="aws-properties-pinpoint-inapptemplate-inappmessagecontent-properties"></a>

`BackgroundColor`  <a name="cfn-pinpoint-inapptemplate-inappmessagecontent-backgroundcolor"></a>
The background color for an in-app message banner, expressed as a hex color code (such as \#000000 for black).  
*Required*: No  
*Type*: String  
*Update requires*: [No interruption](https://docs.aws.amazon.com/AWSCloudFormation/latest/UserGuide/using-cfn-updating-stacks-update-behaviors.html#update-no-interrupt)

`BodyConfig`  <a name="cfn-pinpoint-inapptemplate-inappmessagecontent-bodyconfig"></a>
An object that contains configuration information about the header or title text of the in-app message.  
*Required*: No  
*Type*: [BodyConfig](aws-properties-pinpoint-inapptemplate-bodyconfig.md)  
*Update requires*: [No interruption](https://docs.aws.amazon.com/AWSCloudFormation/latest/UserGuide/using-cfn-updating-stacks-update-behaviors.html#update-no-interrupt)

`HeaderConfig`  <a name="cfn-pinpoint-inapptemplate-inappmessagecontent-headerconfig"></a>
An object that contains configuration information about the header or title text of the in-app message.  
*Required*: No  
*Type*: [HeaderConfig](aws-properties-pinpoint-inapptemplate-headerconfig.md)  
*Update requires*: [No interruption](https://docs.aws.amazon.com/AWSCloudFormation/latest/UserGuide/using-cfn-updating-stacks-update-behaviors.html#update-no-interrupt)

`ImageUrl`  <a name="cfn-pinpoint-inapptemplate-inappmessagecontent-imageurl"></a>
The URL of the image that appears on an in-app message banner.  
*Required*: No  
*Type*: String  
*Update requires*: [No interruption](https://docs.aws.amazon.com/AWSCloudFormation/latest/UserGuide/using-cfn-updating-stacks-update-behaviors.html#update-no-interrupt)

`PrimaryBtn`  <a name="cfn-pinpoint-inapptemplate-inappmessagecontent-primarybtn"></a>
An object that contains configuration information about the primary button in an in-app message.  
*Required*: No  
*Type*: [ButtonConfig](aws-properties-pinpoint-inapptemplate-buttonconfig.md)  
*Update requires*: [No interruption](https://docs.aws.amazon.com/AWSCloudFormation/latest/UserGuide/using-cfn-updating-stacks-update-behaviors.html#update-no-interrupt)

`SecondaryBtn`  <a name="cfn-pinpoint-inapptemplate-inappmessagecontent-secondarybtn"></a>
An object that contains configuration information about the secondary button in an in-app message.  
*Required*: No  
*Type*: [ButtonConfig](aws-properties-pinpoint-inapptemplate-buttonconfig.md)  
*Update requires*: [No interruption](https://docs.aws.amazon.com/AWSCloudFormation/latest/UserGuide/using-cfn-updating-stacks-update-behaviors.html#update-no-interrupt)