# Manage Apple Messages for Business chats in your Connect Customer instance
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When you integrate Apple Messages for Business with your Connect Customer instance, messages from Apple Messages for Business behave exactly like any other chat messages arriving to your contact center.

**Note**  
The Connect Customer Chat service quota limits apply to Apple Messages for Business. To learn more, see [Connect Customer service quotas](amazon-connect-service-limits.md). 

## Set up automatic replies
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You can use Amazon Lex to set up automatic replies to chat. For a tutorial that introduces you to setting up Amazon Lex and Connect Customer, see [Add an Amazon Lex bot to Connect Customer](amazon-lex.md).