Privacy-related functions - AWS Clean Rooms

Privacy-related functions

AWS Clean Rooms provides functions to help you comply with privacy-related compliance for the following specifications.

  • Global Privacy Platform (GPP) – A specification from the Interactive Advertising Bureau (IAB) that establishes a global, standardized framework for online privacy and use of data. For more information about the technical specifications of the GPP, see the Global Privacy Platform documentation on GitHub.

  • Transparency and Consent Framework (TCF) – A key component of the GPP, launched in 2020, which provides a standardized technical framework to help companies comply with privacy regulations such as the EU General Data Protection Regulation (GDPR). The TCF enables customers to grant or withhold consent to data collection and processing. For more information about the technical specifications of TCF, see the TCF documentation on GitHub.

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